Video Lead (UGC + AI)

Sunflower is building the #1 product for the 1.2 billion humans on the planet who struggle with substance abuse. We're on a mission to create one billion sober days, one day at a time. 🌻

Come work with us to build things people actually want, products that people will actually use, and on problems that actually matter.

We're a small but mighty 10 person team with a background at Y Combinator, Tech Stars, and Rupa Health. We've built products from $5M - $75M/yr and had nine figure exits. Sunflower is currently a seed startup that has raised over $6.5M - we have a PMF, we have users, we have retention, we need better video's to use across our ads + social.

This is a chance to have an outsized impact on a company with real ownership.

What is this role?

First off, we need someone who is a killer IC video content creator capable of being in front of a camera to create UGC style content for our ads + social. You need to be up-to-date with using AI tools like Flow (because not everything should be a face talking to the camera), Suno, and the latest video models.

You need to be "generally good" at a lot of different things like video editing, lighting, sound etc, but don't have to be world class at everything. You should have a strong spike though.

And most importantly, you need to have good taste for what will have strong engagement & perform well because this isn't your first rodeo.

Skills:

• IC = Can create UGC content that slaps as an IC (you're able to be in front of the camera & lead by example).
• Video Editing = You have decent video editing skills. Can slap together medium-complexity edits.
• AI Tooling = You're an expert at using AI tools like Flow, Suno, etc. to create amazing AI content.
• Taste = You've made 1,000 pots before, and have taste for what will go viral, have strong engagement, and perform well.
• BONUS points = if you can do some basic level ad management / uploading of content into meta ads + FB

Deliverables:

• 30 UGC video ads a month that you make
• 50-100+ UGC video ads by managing our UGC creators
• 60-100 high performing memes a month for our social (AI b-roll + suno + memes over top)

TLDR you're going to be making a boat load of content that gets good engagement for both organic + paid channels. Primarily Facebook.