HomeRoom is the easiest way for real estate investors to earn outsized returns on properties. Leveraging our proprietary technology, HomeRoom sources the best deals on single-family homes, then converts them into rent-by-the-room houses. Through our app, HomeRoom seamlessly manages the entire tenant process - from sourcing ideal candidates, simplifying leasing, to addressing maintenance issues, and more. Now, renters have access to affordable tech-enabled homes in beautiful neighborhoods, while investors are maximizing their yield per property.
We are seeking a highly motivated and experienced Senior Marketing Manager to develop, manage, execute, and analyze our marketing program. You’ll have the chance to own major revenue driving channels and build a marketing program from the ground up. You will be responsible for collaborating with other internal teams to develop a marketing strategy and plan, and effectively execute and optimize the plan. The ideal candidate should be both analytical and creative.
Responsibilities:
Ensure that investor leads and meetings increase by 20% per a month to enable meeting of our sales goals.
Build out increasingly automated lead funnels, and lead capture and nurturing approaches.
Manage and optimize email marketing.
Build out and implement an extensive content management strategy, including blog posts, social media, and video content.
Help build out a high reach affiliate partnership program.
Manage PR engagement, including our podcast program.
Project manage revenue focused company initiatives as they relate to marketing.
Manage and optimize current marketing channels including paid social (Facebook, Instagram, and Linkedin).
Coordinate with the sales and business development teams to ensure consistent branding and create sales materials.
Oversee and analyze the performance and execution of marketing campaigns.
Develop partnerships to increase brand awareness and drive sales.
Analyze marketing performance metrics, identify trends, and make data-driven decisions.
Communicate marketing plans and results effectively to all relevant internal teams.
Qualifications:
Bachelor's degree in Marketing or related field
5+ years of marketing experience
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Experience in growth and brand marketing
Preferred: Experience in startups, real estate investing or familiarity with roommate housing
At HomeRoom, we're committed to building the best coliving company in the country. If you're interested in joining our team, please click on the link to watch a quick video about HomeRoom - https://livehomeroom.com/investor-intro.
HomeRoom
