Sr Manager - Marketing Analytics

About Us LTSE supports companies in all stages of growth committed to long-term value creation, and the investors who share their values. We offer software and services for company-building and pursuing a path to the public markets, a U.S. national securities exchange for new and existing public companies, and a coalition for the exchange of ideas between companies and like-minded investors.

We believe in the power of a public market that supports continuous success for all stakeholders, including employees, investors, and their communities. We’re helping innovation and value creation flourish for now and far into the future through long-term investment, experimentation, and sustainable scaling.

Lead LTSE investors include Founders Fund, Collaborative Fund, Andreessen Horowitz, Obvious Ventures, Uprising, and Initialized. LTSE was founded by Eric Ries, an entrepreneur, New York Times-bestselling author, and the creator of the Lean Startup methodology.

The Role Reporting to the Co-CMOs, this role will be responsible for the overall measurement and reporting of digital marketing effectiveness. Data-led and customer-focused, this individual is passionate about building frameworks and making recommendations that will influence growth and retention strategies, and improve marketing campaign effectiveness, from top to bottom of the marketing & sales funnel. The ideal candidate thrives in a building environment with a growth mindset. They are a self-starter who can think strategically, act tactically, and enjoys iterative collaboration with colleagues. Over time, as LTSE marketing matures, this role can grow to include multi-channel integration of the VOC along with behavioral analytics.

Responsibilities

Generate insights and reports to support decision making. Monitor and measure website performance, including the implementation of Google Analytics 4 in addition to the management of tools like Google Tag Manager, FullStory, Mixpanel Analyze data related to lead, MQL, opportunity to close conversions, pipeline value, and velocity. Work closely with our Marketing team, finance team, and Revenue Operations consultant to integrate tools and ensure data is accurate Build and manage the marketing analytics tech stack - GA4, Google Tag Manager, HubSpot, FullStory, Mixpanel Be the steward of data management, data quality, compliance, and definitions. Partner with Co-CMOs to develop the overall strategic LTSE digital marketing analysis framework–top to bottom of the funnel.
Build strategic analytic dashboards across the full marketing tech stack, and make recommendations to optimize performance, drive revenue, and increase marketing efficiency. Create compelling data stories, and be able to effectively present those to leaders. Drive business results from uncovering trends and opportunities from Google Analytics and provide insights to create the best customer experience. Determine and track analytics metrics that measure progress, team performance, channel success, client satisfaction, areas of opportunities, SEO, paid search and KPIs. Drive ROI and grow pipeline by constantly researching and experimenting. Partner with web channel lead and customer segment heads to understand business goals, and bring together analysis and measurement. Drive insights from Google Analytics to uncover trends and opportunities. Manage contracts and budgets across marketing tech stack and work with CMOs and finance to manage integrated marketing budgets.

Must Haves:

5+ years of marketing experience in the B2B SaaS space. 5+ years experience in digital marketing analytics, must include measuring performance of email, site, paid search and display. Advanced level of proficiency with marketing and sales technology platforms such as Hubspot, Google Analytics and Search Console suite, Salesforce, Webflow, etc.
Experience implementing server-side tracking, FullStory, Facebook Pixel, Google Ads conversions, MixPanel. ETL tools - Funnel.io, Supermetrics You can build discipline and process around data. You can implement an A/B testing solution on our website. Experience leveraging data visualization tools (such as QuickSight, Tableau, etc.) to create compelling stories for leadership of insights. Experience implementing data stewardship, including master data management, data quality, and data dictionaries. You can build discipline and process around data. Thorough understanding of channel mechanics, KPIs and best practices for email, e-commerce, paid media and retargeting; experience measuring campaign performance, list health and paid media ROAS.

Required Skills and Abilities

Strong analytical skills, including experience building measurement and testing plans, generating models for performance projections, and analyzing results. Excellent listening, and oral and written communication skills; must quickly understand program business objectives, and translate those goals into measurable, channel-specific success metrics. Proven ability to adapt and thrive in a fast-paced, high growth environment. Proficiency in extracting and manipulating data using SQL. Strong verbal, written and presentation skills 5+ years of proven experience working with a modern marketing technology stack, including marketing automation platforms

Benefits include:

Competitive and flexible early startup compensation package range: $130,000 - $150,000 + equity, based on experience and technical skillset. People. Work in a mission-based company with skilled, committed, and supportive teammates who share your desire to create a new kind of public market, and have a commitment to diversity, equity, and inclusion. Work with a small team of smart people to make an impact in an agile and autonomous environment. Excellent medical, dental and vision benefits. A commitment to a sustainable work environment, including an unlimited vacation policy that requires team members to take a minimum of three weeks vacation per year. 401k. Computer and home office setup.

LTSE is committed to championing the inclusion of women and underrepresented employees at the earliest stages of the company’s life. We believe that inclusion is a team effort, and every team member is expected to participate in building a welcoming and representative culture.

LTSE is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

We enthusiastically work to make our application and interview processes accessible for candidates with disabilities.