Social Media Specialist

Requirements

• Proven working experience in the social media marketing field of at least 2 years.
• Excellent consulting, writing, editing (photo/video/text), and communication skills.
• Strong knowledge of social media and a good understanding of major marketing channels.
• Fluent in written Indonesian and English.
• Demonstrable social media networking experience and social analytics tools knowledge.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Excellent knowledge of social media marketing channels.
• Self-driven, excellent interpersonal skills.
• Ability to multitask.
• Have the ability to develop marketing strategies and can make reports.
• Understand the concept of KOL
• Have the ability to develop partnerships and community branding on social media.

Job Description

• Develop, implement and manage multiple social media platforms.
• Responsible for setting up, and optimizing social media platforms.
• Propose new ideas and concepts for social media content.
• Determine what content will reach B2B customers.
• Create, publish and share new content (including the caption, image, video) on a daily basis that builds meaningful customer connections and increases brand awareness.
• Continuously improve by capturing and analyzing the appropriate data/metrics, insights, and best practices, and then acting on the information.
• Manage social media analytics tools for analyzing and reporting.
• Track and analyze competitors’ platforms and marketing activities on a weekly basis.
• Plan and execute social media strategy to reach KPIs, highlight areas of improvement, and influence strategy.
• Analyzing campaign performance and providing optimization recommendations.
• Solve challenging business problems efficiently, especially when faced with time and operational constraints or ambiguity.
• Stay up to date with the latest social media best practices and technologies.
• Ensure that support teams track & measure the right performance indicators for social media success and provide feedback to companies on improving their social media strategies based on current and upcoming trends.
• Work with the designers' team to ensure content is informative and appealing.