About Rippling
Rippling is the first way for businesses to manage their HR & IT — from payroll and benefits, to employee computers and apps — all in one, modern system.
In just 90-seconds, a company can set up (or disable) an employee’s payroll, health insurance, work computer, and third-party apps, like Gmail, Microsoft Office, and Slack. It’s the only platform that truly unifies every employee system, and automates all of the administrative work.
Rippling is headquartered in San Francisco and has raised over $200M from top-tier investors, including Founders Fund, Greenoaks Capital, Coatue Management, Kleiner Perkins, and YCombinator.
About the Role
We’re looking for a creative Senior Product Marketing Manager with a GM mentality to own the go-to-market strategy and execution of our platform products (amongst others) including: messaging and positioning, content marketing, lifecycle marketing, customer journey mapping, sales enablement, customer research, pricing, and more. You’ll be a founding member of the Product Marketing team working closely with Product, Sales, Marketing, Success, Support, Partners, and our product-focused CEO. You'll love this role if you’re passionate about defining, influencing, and driving strategy for new businesses, products, and market segments. This role additionally will be focused on helping us build GTM strategies for our mid-market customers and work hand in hand with our sales team to develop new messages, content, sales playbooks, and campaigns to win new prospects and upsell existing ones to new products and features.
Responsibilities
- Own the end-to-end GTM strategy & execution for your product lines.
- Manage the Midmarket business with a focus on how to improve metrics like win rate, pipeline, deal velocity, and customer retention.
- Ensure we hit our revenue goals through customer/partner acquisition and lifecycle campaigns.
- Educate our sales teams on products and create sales tools / collateral to help them win.
- Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Rippling products.
- Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.
Qualifications:
- 7+ years of relevant experience in product marketing, strategy, or growth marketing (B2B SaaS marketing preferred).
- Outstanding storyteller - you have strong, succinct writing skills and an eye for good design. You can synthesize large amounts of information and simplify it for different target segments in clear and effective ways.
- Data-driven marketer - you combine intuition with data and customer empathy/research to build strategy, measure outcomes, and inform your decision making.
- Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Collaborator - you’re a team player who thinks big, is hands-on, organized, and solves problems.
- Leader - you easily inspire, lead, and align cross-functional teams.
- Creator - you’ve built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.
It’s not expected that any single candidate would have expertise across all of these areas—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
Rippling is an equal opportunity employer.
Rippling
