About this Role
We are looking for our first Product Marketing Hire to help tell Ashby’s story. As a product led organization we are exiting stealth mode with strong product market fit, and are proud to already be supporting over 500 paying customers like Ramp, Figma, Opendoor, Airtable, Deel, Benchling and Notion. We are now looking to scale.
In this role you will partner closely with the Head of Marketing to refine our ideal customer profile, define our go-to-market product and positioning, and then scale the infrastructure for ongoing product launches.
Responsibilities
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Develop messaging and positioning - Create ideal customer profiles and determine how to position and message products and features in a compelling and emotionally resonant way by leveraging marketing and customer research, sales and support feedback, and product understanding.
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Lead go-to-market planning cross-functionally - Proactively get involved early in product development and develop creative ideas, pricing and packaging, and the GTM strategies to take products and features to market, acquire customers, and drive and grow adoption, engagement, and loyalty over time.
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Build campaigns that drive revenue - Imagine creative, omni-channel marketing campaigns in partnership with our Marketing team that generate awareness, revenue, and adoption, and rigorously measure the results to relentlessly optimize them. Lead the cross-functional team to execute.
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Research competitors and enable sales - Conduct ongoing research and lead competitive intelligence programs to provide a detailed understanding of key competitors’ strategies, offerings, GTM activities, and performance in order to inform product development and equip Sales to effectively highlight our differentiation.
You could be a great fit if
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📝 You have excellent communication skills.
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🥝 You can demonstrate taste and have a strong eye for how Ashby should present itself and its products across all GTM teams.
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💡 You are deeply curious and are excited to learn about the recruiting and people space and our users - you develop a deep understanding of how product features can impact our customers.
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⚙️ You use systems and tools to make sure nothing gets dropped and you are very organized.
The Interview Process
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Intro Call (20 minutes)
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Past Experience Deep Dive (45 minutes).
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Assignment (product feature launch) and presentation (45 minutes).
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Final Round Interview (90 minutes).
Benefits
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Competitive salary and equity.
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10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
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Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
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Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
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Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
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$100/month education budget with more expensive items (like conferences) covered with manager approval.
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If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.
Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply.
About Ashby
We’re building the next generation of enterprise software and we’re starting with a suite of products that help talent leaders, recruiters, and hiring managers run their hiring process significantly better (we haven’t shared much publicly about what we’re building yet, but we’ll be more specific once we meet) - it's a great time to join 🚀
We are well funded and backed by great investors, including Y Combinator, Elad Gil and Lachy Groom.
Ashby
