Senior Growth Acquisition Manager

What akudo does: akudo is pioneering the concept of learning-first banking for teenagers. Crafted with the vision of creating a generation of financially smart young Indians, the word 'akudo' (pronounced aku-doe) comes from Igbo and means peaceful wealth. Established in 2020 and founded by IIT Roorkee and BITS Pilani alumni, akudo helps young Indians to: • Start banking under parental oversight in under 2 minutes • Learn the golden principles of wealth through our bite-sized videos and curated resources • Get into the habit of saving money through a host of mindfully designed micro-features that nudge and reward children for saving more, spend independently using a personal VISA card, and achieve tasks/goals to earn pocket money and rewards.

Parents have complete visibility into their child's finances - express your parenting style when it comes to teenagers, always have their back, and send money instantly to your child using UPI, cards, or net banking!

About the role: As a Senior Growth Manager you will bring creative energy and drive innovation as you manage high impact initiatives related to customer acquisition. You will have the ability to quickly identify, prioritize, and execute opportunities that drive user growth.

Responsibilities: • Strategy: build a plan on different ways to acquire customers and be responsible for executing it to help the business achieve its growth goals • Analysis: analyse our current acquisition and retention strategies, do customer research and talk to our prospects and customers to give you insights to test against • Customer Acquisition: improve our customer acquisition campaigns - working across paid ads, SEO, affiliates and email marketing • Customer Conversion: improve how we convert our prospects into happy customers. Focus on messaging, pricing, test and roll out improvisations • Use third party tools like Appsflyer to measure and improve CAC, MRR and LTV • Design and implement metrics to monitor the success of processes, and refine the process flow based on actual on-ground feedback • Work closely with the Tech and Product team to solve problems at the ground level using technology

Skills And Qualifications: • 4-7 years of relevant work experience • Experience in a growth marketing role for a high growth B2C Tech Startup will be preferable • Demonstrable experience of influencing growth with a focus on data • Knowledge of Advanced MS Excel and python is an added advantage • Great communication skills and the ability to work with diverse teams • Willingness to travel and measure results on ground

Why Join us: Because we are a damn cool team of data nerds, who are obsessed with analyzing user behavior data to generate insights, understanding our customers, and further identifying the broader market trends before anyone else. As a part of the team, you’ll get to work with exciting financial stacks to solve the puzzles and challenges these insights present to us. Life at akudo looks like: Work? Exciting and challenging Timings? Flexible People? Family Salary? Competitive Leave policy? Unlimited Chai? Adrak. So, if you believe your talent can make us drop our jaws to the floor, hit us up!