As the first Product Marketing Manager for our IoT Reliability Platform, you’ll be responsible for defining, building and communicating our product positioning, value and go-to-market strategy. In this role, you’ll be on the marketing team but will work cross-functionally with our Product Management, Sales, Customer Success, and Developer Experience teams.
Your role:
- Define and manage the go-to-market strategy of new product features including communication of positioning, launch strategy, customer adoption and sales enablement to drive product launches
- Partner with Marketing, Sales, Customer Success, Developer Experience and Product Management to identify and prioritize quarterly GTM plays (including strategy, messaging, content, campaigns, and enablement) that drive quality pipeline and ARR.
- Be the internal market expert on our product with a deep understanding of customer targets, competitive landscape, and emerging trends to provide product roadmap guidance and sales enablement
- Collaborate with partners to identify and drive strategic campaigns, events, and training to expand Memfault’s ecosystem presence and drive lead generation efforts
- Create product marketing materials, including videos, white papers, presentations, web content, and more
Why you may be a fit:
- You have professional experience working as a product marketer or sales engineer in the B2B SaaS space
- You have previous experience bringing technical features/functions from concept to revenue generation to engineers in untapped markets
- You are an experienced writer with the ability to simplify and communicate product value effectively to both technical and non-technical audiences
- You have strong verbal and presentation skills with the ability to command an audience
- You are looking for a role where you can have a direct impact on the company's success
Even better if you have:
- Experience at a startup
- Experience in the IoT or Embedded Systems space or in Application Performance Monitoring, Observability, and Device Management.
- Engineering experience or an ability to understand an engineer’s day to day
- A passion for IoT and embedded hardware
We offer full benefits (health, vision, dental, 401k), unlimited PTO, and competitive pay and equity packages.
We want you (yes, you!) to apply
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria — unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we’d love to know how you can amplify our team with your unique experience!
About Memfault
Memfault is the first IoT reliability platform that empowers teams to build more robust devices at scale. Today hardware teams have little insight into how their products are performing, and what issues are driving the majority of field failures, with Memfault they can operate with the same speed and agility as software organizations. Companies such as Logitech, Bose, Whoop, and Verkada use Memfault’s performance monitoring, device debugging, and OTA update capabilities to ship fast and build high-quality products. Memfault was founded by veterans of Pebble, Fitbit, and Oculus, and is backed by fantastic investors such as YCombinator and Uncork Capital.
Memfault
