About the job
Cognito is a leader in identity verification and sanction screening services. Our services are used throughout the world to ensure compliance and mitigate fraud. We are a profitable medium-sized company that went through Y Combinator in 2014. We have a fully distributed team with members in Oregon, California, Texas, and Georgia. Cognito is seeking a savvy marketing professional to oversee all digital marketing efforts along with content generation as we scale.
Qualifications:
Prior experience in a high growth startup, fintech, or company operating in the security space is preferred
Ideal candidate will have 5+ years of experience in online marketing
Must be based in the US
Responsibilities
- Develop, plan and execute high quality original content across all platforms
- Oversee and execute all SEO processes to improve Cognito’s online presence
- Oversee and execute all paid advertising (Facebook Ads Manager, YouTube Ads Manager, Google Ads Manager, LinkedIn Ads Manager) and identify areas of optimization on regular basis
- Identify new opportunities, trends, and technologies to further brand awareness and amplify content
- Assist team on product launches through paid and organic marketing strategies
- Maintain website, create landing pages and assist with optimizations
- Own relationships with third-party vendors, including contractors and consultants
- Establish a range of automated marketing campaigns and carry out A/B Testing to maximize results
- Define segmented audiences and optimize campaigns accordingly to increase effectiveness
- Execute, on a regular basis, content campaigns for both sales team as well as account management team Keep up to speed on technology and algorithm changes on social and quickly adapt and adjust plans to be the most relevant and impactful
- Develop and monitor editorial standards for brand voice, style, and tone; craft, edit, and proofread content before delivery
Cognito
