Product Marketing Manager

About Us

We're a team of engineers, clinicians, and operators redesigning how healthcare fundamentally works for the 80 million uninsured and under-insured Americans. We started with a simple vertically integrated primary and urgent care health plan through a network of nurse practitioners that come directly to members virtually or through in-home visits. We designed our plan to make high-quality concierge care accessible to everyone - from the Grammy winners that have used us to our uninsured members.

We're growing fast at 5x ARR over the last 6 months and are well-capitalized from world-class investors like Y Combinator, Softbank, and others unannounced along with incredible founders and operators with experience building and funding unicorns like Michael Seibel (YC, Twitch), Immad Akhund (Mercury), Allison Pickens (Gainsight), Jack Altman (Lattice), Dan Folkman (GoPuff) and others.

The role

We're seeking a Customer Marketing Manager to be the go-to marketer for the Customer Success team in driving employee activation and engagement of Vitable within the employee bases at the employers we partner with. This critical marketing role will involve understanding both employer and employee needs, working with CSMs to develop user engagement plans for employer accounts, and executing on those plans by developing custom user engagement materials like flyers, email newsletters, etc.

This role primarily involves marketing to end-users, so the ideal candidate is someone who is user-obsessed and is a strong writer who knows how to distill complex (clinical) information into digestible resources using an approachable tone. Healthcare can be quite complex and seem inaccessible and this role requires deep empathy for the hourly workers that utilize our coverage, to authentically communicate and provide resources that resonate.

We are looking to work with formidable builders that passionately care and are unrelenting in their obsession with solving hard problems. 

Responsibilities

• You will be the first Customer Marketing hire and will help build the customer communications infrastructure and become the resident expert on our members, their employers, and their motivations, goals, and behaviors.
• You will own the employee enrollment/conversion rates when we partner with new employers and own the continued engagement to drive utilization.
• Develop user engagement resources to help employers we work with effectively communicate and drive the adoption of Vitable Health to their employees.
• You'll regularly work with our clinical team to quickly create impactful and digestible resources for members on things that will drive value like diabetes management and nutrition.
• You'll work with our demand gen and product team to create content for our newsletters and other campaigns.
• Partner with customer success to find and build moving customer stories and build social proof via testimonials and videos.

Qualifications

• 3+ years in marketing with at least 2 years in a user engagement marketing role
• Experience developing user engagement materials (i.e. flyers, slides, emails, posters, videos, etc.)
• Excellent writing skills, particularly in the context of end-user communication and engagement
• Strong attention to detail and passion for working in a fast-paced environment
• Experience in building marketing campaigns from the ground up, with a focus on driving customer behaviors at key points in the customer journey
• Deep empathy and excitement to work with uninsured and under-insured workers

Bonus

• Experience writing about primary care, health benefits or healthcare is a plus

Benefits/What we offer

• Full Medical, Dental, and Vision coverage

• A generous equity plan

• 401K

• Career coaching through Torch and Wellbeing + Learning & Growth reimbursements

• Quarterly kickoff Team Offsites

• Unlimited PTO

• Macbook and any other hardware you need to get your job done

• Fun, creative, and collaborative work environment

_ At Vitable, we care deeply about building with empathy and are committed to hiring people from diverse backgrounds, experiences, and skills to help us build delightful healthcare experiences that are truly accessible to everyone. You do not need to match every listed expectation to apply for this position. _

If you're excited about what we're building and think there might be a mutual fit, please apply.

Our Mission

_ To build the most delightful healthcare experience and make it accessible to everyone. _