Product Marketing Manager

About the Role

Swayable is searching for a Product Marketing Manager to join our Marketing team. You’ll be operating at the intersection of Product, Sales, and Marketing, and play an essential role in translating products, features, and services into solutions that meet our customers’ needs.

Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. Its 30-person team is backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Airbnb, Square, Paramount Pictures, Amazon), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates). 

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

Check our our values & culture deck to learn more about our mission: https://tinyurl.com/4zjchwzs

Your Responsibilities

• Curate product positioning and messaging for Swayable’s core products informed by user research, market insights, and product knowledge
• Build deep expertise in our target markets and customer segments. Amplify the voice of the customer in your work and collaboration with the Product and Sales teams. Be the expert in market trends and a champion of our customers to develop value-based product messaging and positioning for a wide range of buyer and user personas
• Work collaboratively across the entire organization to develop go-to-market strategies and drive successful product launches for both new and existing releases
• Turn your knowledge into creative content ideas to reach, engage and inspire our key audiences. Partner with Content and Digital Managers to bring these ideas to life through digital, in-person and new creative channels
• Evaluate the performance of your initiatives and develop strategies to drive further growth and customer engagement
• Help enable Swayables’s customer-facing teams, including Sales and Customer Success
• Leverage data and insights from Sales, Customer Success, and Product teams to inform strategy

Your Skills, Qualifications, and Experience

• 3-5 years of product marketing experience at a SaaS startup company 
• Demonstrated track record in crafting compelling messaging, content, and campaigns throughout a product's lifecycle
• Demonstrated ability to understand complex enterprise technologies, their customer value, and potential objections 
• Intellectually curious, motivated, and driven by a passion to learn
• Excellent written and verbal communication skills; you are an expert at persuasion and a great storyteller
• Comfort and experience presenting to large audiences, both in-person and remotely
• Organized, system-oriented, and meticulous 
• Data-driven with experience in crafting measurement strategies to ensure goals are being met
• Experience in data platforms or analytics markets a plus
• Interest in advocacy a plus

Benefits

• Competitive compensation structure commensurate with experience and goals
• Equity options consistent with being an early team member
• Full healthcare coverage with no employee contribution required
• Generous PTO and parental leave
• 401K
• Opportunity to support some of the most important storytelling and social change campaigns in the world

Location

• Our team is centered in New York, NY and San Francisco, CA with flexible work arrangements for remote work

We are an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.