Product Marketing lead

What is Mesh?

Mesh is a performance enablement platform that helps distributed teams achieve their goals faster by

• establishing clarity of goals throughout the organisation
• inculcating the habit of regular check-ins
• enabling continuous feedback and constructive advice throughout the organisation
• career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact on the bottom line.

Company Culture

At Mesh, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. If you think you can see yourself delivering WOW as a member of the Mesh team, then check out the job description below!

ROLE 👩🏽‍💻👨‍💻

This role will give you the opportunity to:

• Choose your own path to success - you’ll have the freedom to define the vision and the responsibility for making it happen
• Inspire teams with your ideas, knowledge and self-starting attitude
• Be flexible in how and where you work - we understand everyone needs a little something different so we’ll do our best to make it happen

What you’ll do

Segmentation and Personas: Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.

• Define, refine, and update our target buyer segments and personas
• Support research into new market segments, ICPs, and personas (collect feedback/info from sales and work together)
• Maintain internal training tools that provide definitions, positioning, and messaging for our target segments and buyers
• Create specialised collateral targets at specific segments or buyers

Product Positioning and Messaging

• Lead the development of product messaging and positioning globally, with an eye toward competitive differentiation across all relevant business categories.
• Develop a deep understanding of the voice of our customer/prospect to partner with Product to influence future product development.
• Develop creative ideas that shape our customer engagement, GTM, and internal evangelism that are differentiated and help position Mesh as an emerging competitor
• Own the website, product knowledge hub, and allied collaterals, as well as drive development using web development resources

Website and CRO Management

• Own and update the website and consistently track performance on conversions
• Run CRO, A/B tests and personalization experiments to boost engagement and conversion
• Collaborate with Demand on Paid Search campaigns and provide landing pages messaging and illustrations

Revenue Teams Enablement

• Creating/updating the sales pitch decks across the buyer lifecycle
• Product-focused content like product overviews, competitor comparisons, data-flow diagrams
• Develop compelling and easy-to-understand internally facing content for Sales, CS, Operations, and others, including; sales training, positioning, FAQs, and cheat sheets
• Buyer enablement content, like implementation overviews, templates, ROI calculator, maturity assessment, etc.
• Maintain our competitive collateral - battle cards, decks, docs, etc.

What you'll need

You could be a great fit if you :

• Demonstrated experience in product marketing that includes messaging and positioning, pricing, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, analyst relations, and more.
• 5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organization
• Experience managing and developing new marketing programs with clear data-driven results, great plus if in a challenger brand
• Experience collaborating effectively with sales, product, and customer success to achieve results
• Experience working with demand generation to evaluate business data to deliver high-converting programs that result in revenue
• Experience driving targeted messages in B2B markets with account-based marketing
• Superb excellent written and oral communication skills. This role demands someone in love with the spoken and written word, understanding the power of getting it ‘just right’ online and offline.

What else does Mesh have to offer?

We’re so glad you asked!

• We invest in our people’s personal and professional growth because that sort of growth begets business impact and personal fulfilment
• We believe in the value of continued learning investments and reimbursements. We offer a competitive salary (including equity) and our benefits are thoughtful.
• We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it.
• Mesh has also implemented a remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable).

If that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Mesh continue to grow!

Mesh is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.