About the Role
We are looking for an experienced Product Growth Manager. As a manager, you will be responsible for managing all marketing activities for our products. You will be responsible for developing and executing strategies to generate qualified leads for our sales team.
We want you to experiment with traditional demand generation channels (including PPC, SEM, content marketing, paid newsletter and podcast sponsorships, conferences, webinars, and outbound email) but also to get creative about other marketing strategies that might be effective with our customer profile.
You’ll be working closely with our CEO on your projects. The ideal candidate is extremely hungry and constantly thinking of new ideas for campaigns, and tweaking existing campaigns. You like to talk to other startups about things they’ve tried and see if they’d work for Unlayer. You hold yourself to an extremely high standard; you’re outcome-oriented and aren’t satisfied unless you’ve hit your KPIs.
We’d love it if you have experience with demand generation, but being hungry is the most important qualification for this role. We are open to candidates from a broad range of backgrounds.
What You'll Do
- Creating marketing strategies for all products
- Work with the sales team to refine our ideal customer profile and identify new opportunities for reaching prospects
- Managing marketing team
- Crafting monthly, quarterly, and annual budgets for the activities
- Setting, monitoring, evaluating, and analyzing reports on a regular basis
- Designing brand positioning and pricing strategies
- Ensuring our brand message is strong and consistent across all channels and marketing efforts (like blogs, email campaigns, web pages, and promotional material)
- Analyzing consumer behavior and determining customer personas
- Analyzing and reporting on the effectiveness of demand generation campaigns and making recommendations for improvement
- Identifying opportunities to reach new market segments and expanding market share
- Monitoring competition (acquisitions, pricing changes, and new products and features)
Who You Are
- Bachelor’s degree in Marketing, Business, or a related field
- At least 3-5 years of experience in SaaS demand generation. Even better if you’ve successfully scaled the demand generation function for a very early startup as a first/early marketing hire. Ideally, you have expertise in at least one core demand generation channel, and familiarity with all of PPC, SEM, content marketing, paid sponsorships, and outbound email
- You’re scrappy, quantitative, approach to demand generation and ability to experiment and learn. You’re ready to drive results with channels you’re familiar with and eager to learn how to leverage new channels.
You know your way around Google Analytics, Salesforce, Excel, and other reporting tools, and can build the reports you need to measure performance. You’re not using guesswork to decide what’s working, you’re looking at the data. You can clearly report back to leadership what’s working and why.
- You have an ownership mentality and hunger to drive exceptional results, fast. You spend your free time brainstorming new experiments and can’t wait to put them to the test.
- You’re detail-oriented and love monitoring and tweaking your experiments daily until you figure out what’s working.
- You may not have a technical background, but you’re technically savvy enough to explain the value of a technical product to technical users.
- You’re self-motivated to always be sharpening your arsenal of demand generation skills, and you surround yourself with mentors and like-minded operators.
Salary and Perks
- Market competitive salary
- Quarterly bonus based on performance
- Medical Insurance
- Learning & Development
- Unlimited PTO and sick days
- Annual increments
Unlayer
