Performance Marketing Manager
Date Posted
08 Jun, 2023
Work Location
Salary Offered
$50000 — $80000 yearly
Job Type
OK, so let's start with a few words about Vue Storefront.
Vue Storefront sets a new standard in online shopping , making it more convenient, intuitive, and lightning-fast. We use the modern tech stack , believe in composable commerce architecture , and are dedicated to flattening the learning curve to business users. That is why enterprise customers can launch our store in weeks instead of months , gaining time and saving money.
For us, the most important thing is that Vue Storefront cares about people, their work-life balance, relations, and the impact they make on the community, tech & e-commerce world, and their private lives. Vibe, Self-driven, and Focus are Vue Storefront values, and we want to grow everyone who has a hunger for more and lives up to them!
Location : Remote, EMEA
We are looking for an innovative Performance Marketing Manager to join our fast growing company. As the Performance Marketing Manager, you will develop and implemente the paid, and achieve OKR's. To be successful in this role, you should be comfortable with data and able to ideate campaigns that stick. Outstanding candidates have deep digital marketing experience.
Who you are:
- You work effectively as part of a Team.
- You are productive in a remote-only environment.
- You have effectively manage priorities and expectations and communicate strategy.
- You love data with a proven ability to measure the strategy's effectiveness and make results-based decisions.
- You are curious, flexible, articulate, and accountable.
- You are passionate and self-motivated.
- Solution-oriented with strong problem-solving skills. You don't focus on problems, and you focus on solutions.
- Effective communication skills with the ability to articulate strategies and plans to various audiences.
- Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution
Competencies:
- 4+ years of hands-on experience in PPC advertising
- Prior experience in a tech-focused B2B SaaS, preferably within a dev-tool product company.
- Demonstrated track record of driving revenue growth via paid acqusition campaigns
- Deep understanding of ad ecosystems and analytics tools (GA4, Looker/Tableau)
- Strong analytical skills and experience using data to drive campaign optimisation
- Proficiency in crafting converting ad copy and ideating attention-grabbing creatives
- Exceptional communication abilities and a collaborative mindset for seamless teamwork.
- Enthusiasm for the field of digital marketing, coupled with a dedication to ongoing growth and enhancement.
- Proven ability to work in a fast-paced, startup environment.
- Experience with Account Based Marketing campaigns is a strong plus.
- English proficiency.
Responsibilities:
- Design, develop, and execute PPC campaigns across multiple channels (search, social, display & more) to drive awareness, generate high-quality MQLs, and increase marketing-sourced pipeline.
- Continuously optimise paid campaigns to improve campaign performance, increase conversion rates, reduce CpMQL & CAC all while maximising ad spend ROI.
- Conduct ongoing A/B testing to improve campaign effectiveness, including ad copy, landing pages, and CTAs.
- Collaborate with cross-functional Teams (Graphic, Content, BDR, Product, Sales) to ensure message consistency across paid touch-points.
- Regularly report on campaign performance & budget efficiency using ad data and analytics tools (GA4, Looker, Tableau). Maintain continuous feedback loops with demand-gen stakeholders.
- Manage paid acquisition budget and strategically allocate resources to achieve performance targets.
- Stay up-to-date with the latest paid acquisition trends, tools, and techniques, and provide thought leadership on best practices and new opportunities for growth
- Continuously test and experiment with new channels, tactics and stack to drive growth. Nice to have experience in:
- Experience with developer tools and open-source projects
- Account Based Marketing (1:1, 1:few or 1:many)
- Hubspot Marketing Professional
What you can expect:
- Senior and experienced team
- Budget and tools for your skills Growth
- Possibility to augment your salary by providing on-call support in our SWAT team
- Fully Remote work with flexible working hours
- Values-driven culture , friendly and supportive work environment
- Contract type tailored to your need
- Engagement: it’s full-time engagement in every case
- Ability to regularly attend conferences and community events , both as participant and contributor
- Flat organizational structure: it helps to focus on what’s essential - have no barriers in communication, no Corpo-language, no going things around, no need to do things differently than most smartly and efficiently.
- Relations: VSF values healthy relations and spends time together - e,.g.two weeks with your teammates and families on Tenerife?
- Benefits: contract type depending on your decision, Medicover medical care package (EMEA), access to the pool of courses, time to time workation, flexible working hours, working from wherever you want.
Come join VSF’s extraordinarily enthusiastic and successful team as we advance the ecommerce landscape!