Marketing Specialist

We have a unique opportunity for a Marketing Specialist to join the Asia and Emerging Markets team to cover the South East Asia territory. The Marketing Specialist hired will take part in shaping the demand generation strategy for a growth business, launching new products into the market and developing the growth of existing products, interacting with senior stakeholders.

The successful candidate will be a results-driven, experienced professional capable of developing the marketing approach as well as taking a hands-on role in executing the marketing programs. B2B demand generation experience will equip the candidate with experiences in account-based marketing and lead generation strategies to build awareness, drive demand and nurture leads to sales opportunities.

About The Role

• These will be the main job duties:
• Develop and execute a regional lead generation strategy to build and accelerate pipeline
• Maintain a deep cross-functional partnership with Sales and Proposition to deliver success. Establishing clear communication, alignment, and trust with these groups will be critical to success.
• Drive localized marketing plans and high touch marketing events and programs that increase awareness
• Develop digital strategy and execution for the market.
• Move prospects through the sales cycle by developing nurturing programs for leads
• Play a key role in developing business and product messaging for the market, acting as a quality checkpoint for all promotional output.
• Participate in regular regional marketing and sales reviews – the present impact of marketing efforts on sales pipeline, identify gaps in strategy, and revise marketing strategies to fill the gap
• Measure, analyze, and report the impact and results of Marketing programs to stakeholders and the executive team
• Collect regional/local information that contributes to ongoing market research and supports the regional marketing/sales activities.

About You

You'll be a good fit if you have:

• You have experience in a B2B demand generation role, preferably in Technology or Professional Services.
• You have a deep understanding of core marketing concepts and how to build demand in the niche target segments.
• You have demonstrated experience partnering with sales leaders.
• You describe yourself as an expert when it comes to digital marketing and you have the drive to keep learning.
• You have a Bachelor's degree in Marketing, Business (or equivalent)
• You have 3-5 years experience in Marketing or a related field
• Excellent communication and presentation skills.
• Ability to think critically and make optimization decisions based on data analytics
• Strong project management skills with the ability to juggle multiple tasks and consistently meet deadlines and objectives
• Ability to travel up to 20%

What’s in it For You?

• You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
• Hybrid Work Model: A hybrid work environment consisting of in-office and remote work.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription;
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company;
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just, and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting, and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing, and informing.
• We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally inflexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

• As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity, and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
• We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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• More information about Thomson Reuters can be found on thomsonreuters.com.