Marketing Manager

Are you passionate about leveraging technology to transform healthcare? Do you want to be part of a team that's modernizing the pharmacy industry and making a lasting impact on pharmacists and patients? If yes, then we have an exciting opportunity for you.

Co-founders Purya, Nick & Rui built MedMe together after identifying identified a critical problem in the pharmacy industry: existing software was built over 20 years ago, and pharmacies were still relying heavily on manual and arduous workflows. Purya was a health data scientist, Nick a product engineer for the Tesla Roadster, and Rui is a Pharmacist.

Our company is committed to transforming the healthcare industry by providing innovative software solutions to pharmacies. By listening carefully to our customers, we design and build software solutions that meet their unique needs and enable them to provide proactive, sustainable, and holistic care to the patients in their communities.

As our Marketing Manager, you will play a crucial role in communicating our brand, product positioning, and value proposition to customers. In this role, you will have the opportunity to help shape our marketing strategy, and value propositions, and work closely with our team to identify key customer pain points and translate them into compelling marketing campaigns. Your contributions will play a critical role in driving customer acquisition, retention, and revenue growth, as well as helping to improve the overall customer experience.

In this role, you will work closely with our team to translate key customer pain points into compelling marketing campaigns and messages. You will be responsible for executing a growth marketing approach that incorporates product, content, and brand marketing initiatives with support from the greater MedMe team.

The successful candidate will report to our Customer Experience Manager, and work closely with the Customer Success Team, Product Managers, and Sales to drive customer acquisition, retention, and revenue growth for our company. If you're interested in shaping the future of healthcare and making an impact on millions of people coast-to-coast, we encourage you to apply.

Our mission

MedMe is building the operating system to transform pharmacies into community health hubs. Pharmacies are increasingly doing more than just selling drugs, offering services like vaccinations, prescribing meds, and blood tests. MedMe Health builds software that helps schedule, document, and manage these services at scale.

Our clients include the two largest pharmacy chains in Canada, servicing coast-to-coast in 3500+ pharmacies across 10 provinces, serving millions of patients.

Who You'll Be Working With

Hello, I'm Kaiya, the Customer Experience Manager at MedMe. With over 4 years of experience in developing and managing Customer Success departments and sales pipelines in SaaS companies, as well as more than 10+ in sales and service, I am passionate about using innovative processes and technology to enhance the customer experience. In my role, I support all company CX, and I manage the Customer Success Team, a dedicated group of leaders who are driven to exceed customer expectations and ensure satisfaction throughout the customer journey. As the CXM at MedMe, I am excited to find a talented and passionate individual to join our team in the marketing role.

The opportunity

We are looking for a Marketing Manager to help us develop and execute marketing strategies that drive customer acquisition, retention, and revenue growth. Reporting to the Customer Experience Manager, the Marketing Manager will work closely with cross-functional teams to understand our product offerings and identify marketing opportunities that align with our overall business strategy.

Note: This role has the potential to grow into a Marketing Lead position as the company scales.

Responsibilities:

• Develop and execute marketing plans and campaigns across a range of channels, including email, social media, webinars, events, and other relevant marketing channels.
• Manage and optimize MedMe's website, including SEO, to ensure it is effective in attracting and retaining visitors, driving engagement, and generating leads.
• Conduct market research and analyze data to identify market trends, consumer behaviour, and competitor activity to inform strategic decision-making and improve marketing performance.
• Create and manage marketing content, including blog posts, case studies, testimonials and other marketing collateral.
• Collaborate with cross-functional teams to create sales enablement materials, such as sales decks and product demos, that align with our marketing strategy and drive customer acquisition and retention.
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization.
• Stay up-to-date with industry trends, best practices, competitive analysis, and emerging technologies to continually improve MedMe's marketing performance.
• Lead marketing strategy and initiatives, and provide feedback to help them grow and develop in their roles.
• Work with cross-functional teams and leadership to define the overall marketing strategy, priorities, and ROI for the company.

What you bring to the table

• You thrive in fast-paced and dynamic start-up environments
• Love to have ownership of the end-to-end marketing processes and work independently on a small team where you will have a lot of impact
• You can comfortably multitask, prioritize, and work under pressure to maintain tight deadlines
• You possess strong verbal and written communication by being able to maintain professionalism while being compassionate with a customer-first mindset
• You care deeply about attention to detail, solving problems and delivering impact
• You are a self-driven attitude and willingness to take on new projects
• You are tech-savvy and excited to dive into learning new platforms

Qualifications:

• Please provide a portfolio of relevant work that demonstrates your experience.
• Experience in a marketing role, preferably in a B2B SaaS or technology company.
• Excellent written and verbal communication skills.
• Strong analytical skills and experience using data to inform marketing decisions.
• Experience with email marketing, social media, and product marketing.
• Familiarity with SEO best practices and website management.
• Experience with marketing automation tools and CRM systems, such as Hubspot.
• Ability to work independently and in a team environment, with strong collaboration and project management skills.
• Experience with graphic design tools is a plus.
• Experience in pharmacy or health is a plus.
• Experience in management and leadership is a plus.

For us, it’s less about where you graduated and much more about your passion, drive to learn, and what projects/experiences you've had in the past.

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

How We Hire

MedMe is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at MedMe will not be responding to any personal messages regarding this role or other opportunities.

The Interview Process

• Step 1: Recruiter screen
• Step 2: Virtual 30-minute interview with Kaiya Ham (Customer Experience Manager)
• Step 3: Virtual 60-minute showcase of work with Kaiya Ham & MedMe team member
• Step 4: Virtual 60-minute interview with the 3 Co-Founders, Rui Su, Purya Sarmadi, and Nicholas Hui
• Step 5: Conduct References
• Step 6: Offer

All interviews and new hire onboarding will be conducted virtually.

Annual Salary ranges from $60,000 - $80,000 (0.00% - 0.15%)

The salary for this position will be competitive and commensurate with experience.

Perks at MedMe

• Flexible health benefit plan - Full dental, vision, physical & mental health plus health spending account
• Performance development support (yearly budget for courses & conferences)

Location

• We are fully remote in Canada, however, we like to plan on-site team retreats!

Work Hours

• Please note, the work hours may include evenings and weekends.

MedMe is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that MedMe believes in.

MedMe is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs.