Marketing Manager

ABOUT THE COMPANY

Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. Its 30-person team is backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Airbnb, Square, Paramount Pictures, Amazon), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates). 

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

JOB OVERVIEW

Swayable is hiring a Marketing Manager / Marketing & Sales Operations Manager - to manage key elements of our company’s marketing process - CRM marketing, leadgen, leadflow, content management, digital media, and event logistics

• Ideal candidates have experience managing marketing operations at B2B companies

• This position will report to Marketing / Sales leadership, and interact internally with sales, client, product, and executive teams — as well as key external contractors and partners.

• LOCATION: New York, NY (Ideal) - but we are a remote-friendly team with optional in-person hubs in New York and San Francisco.

KEY RESPONSIBILITIES INCLUDE...

• Digital Marketing Management: Email marketing, Digital/social media campaigns - all to increase awareness and generate qualified leads. 

• Leadgen & Leadflow (via Hubspot CRM): Managing the day to day process of qualifying inbound leads, routing to appropriate Sellers, and reporting on key results and optimization opportunities — providing quality workflow to support our Marketing and Sales efforts

• Content marketing efforts — leveraging existing data and success stories to create compelling marketing materials with the assistance of contract writers, designers, etc

• Event Management: Support our external industry focus by organizing our participation at top industry events - before, during, and after the event. Some travel expected. 

• Overall Marketing Operations: Management of collateral, internal / external marketing work - to make sure all employees and stakeholders have what they need from the Marketing and Sales organization. 

ABOUT YOU

• 1-2+ years of marketing experience at a B2B marketing companyStartup experience a plusBA/BS or College Degree Preferred (not required)

• Strong familiarity with: CRM Solutions (Hubspot, Salesforce), Digital Media Management (Google / LinkedIn / Facebook, ABM), Design / Creative Resources (Adobe Suite, Keynote, Canva, Figma, etc), Collaboration Tools (Google Docs, Slack, etc); while mastery of all solutions are not required - a comfort / willingness to learn quickly is expected.  

• Ability to think big, pay attention to detail: See the big picture and seek opportunities to optimize process; ensure great user experience in all of the work we deliver, internally or externally; communicate and build relationships well; track record of project management and excellence in marketing execution, comfort with data / analytics

• Self-Motivated and Results Oriented: Ability to work autonomously - staying organized and show/track progress regularly to management; ability to work remotely - flexible to work hours sometimes spanning time zones to support clients and internal meetings; curiosity / interest to understand new industries, methods and  processes — ability to ramp up and learn quickly

• Alignment with our company values

BENEFITS AND COMPENSATION

• 100% Medical, Dental & Vision Plans

• Competitive Salary - ranges based on previous experience and market rates

• Generous PTO, Equity options, 401k, FSA

• Ongoing professional development stipend 

Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.