AtoB (atob.com) is building Stripe for Transportation -- modernizing payments in the trucking industry.
This is an exciting opportunity to join an early-stage startup working in a huge industry with over a trillion dollars in transaction flow. Trucking is the backbone of the American economy and we have identified opportunities to replace the broken payments infrastructure & help small businesses.
We have raised over $25 million in venture capital from investors such as General Catalyst, Bloomberg Beta, Y Combinator; founders and CEOs of companies like Google (Eric Schmidt), Salesforce (Mark Benioff), Coinbase, DoorDash, Instacart, Segment, Gusto, Figma; CxOs and founding team members of Uber, PayPal and Stripe; angels like Elad Gil, Naval Ravikant, Gokul Rajaram; and ESG funds such as Climate Capital, Human Capital, Leadout among others.
Our founding team has backgrounds working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, Amazon, DoorDash, Square, McKinsey, Facebook, and Goldman Sachs among others. We are excited to open up more seats in this rocket ship!
In this role, you will:
- Build AtoB's marketing strategy and end-to-end campaign execution: work with cross-functional teams and agencies (Partnerships, creative, channel specialists, etc.) to establish growth marketing roadmap and digital marketing strategies.
- Lead every customer-facing touchpoint including website, social & CRM initiatives to continuously improve the customer journey suggesting and implementing improvements, optimizing for conversion
- Ideate and manage the creative production of marketing collaterals and comms for marketing and advertising; road mapping the consumer journey and optimizing funnel conversions
- Analyze & evaluate offline media channels including radio, trade shows, direct mail, etc to build & scale our customer acquisition.
- Campaign performance measurement: define success metrics; lead the adoption of latest measurement tools and models
We’re looking for someone who:
- Prior success and experience in demand generation, growth marketing preferably in B2B SaaS at least 3-5 years
- Expertise and experience in managing integrated and digital marketing campaigns is a distinct advantage;
- Possess a deep understanding of all marketing functions and how it ladders up to business goals and priorities
- Advanced analytical skills and ability to interpret data
- Experience working with enterprise CRM tools such as Hubspot, Salesforce preferred
- Has a creative flair, sense of style, and eye for design and detail.
- Copywriting skills as it pertains to crafting both long and short-form narrative around brand & product marketing
- Sound technology aptitude and social media savvy; has a pulse on latest marketing trends
- Able to use analytics tools like Google Analytics.
- Knowledge of Google Sheets and Microsoft Excel is required.
- Early-stage startup experience is a plus
AtoB
