Marketing Growth Manager

Neverland—a fast-growing (🌱 pun intended) early-stage startup is seeking a full-time Community + Marketing Growth Manager with 5+ years of experience who can help us engage and grow our community. We're a tight-knit and remote-first distributed team obsessed with making nature accessible to all. Click on the arrows for details below!

About Neverland Neverland (YC W21) is a one-stop shop for your plant & gardening needs on a mission to connect independent plant & gardening merchants across the US with our passionate plant parent community. The Neverland team draws from a decade of deep expertise building successful consumer tech and marketplace companies. We're backed by world-class funds and individuals with expertise in consumer, marketplaces, and sustainability including: Y Combinator, Kindred Ventures, Kimbal Musk (Board @Tesla & @SpaceX), Rothschilds, Manik Gupta (Former CPO @Uber), and many more. Learn more about us by visiting our Website, Instagram, LinkedIn, and Facebook pages. Read about us in TechCrunch.

Role overview and responsibilities 👇

• As the Community + Marketing Growth Manager, you'll be responsible for building brand awareness, driving app downloads and increasing community engagement through SEO, content & copy creation, in-app communication and product features, and social media campaigns. You'll work closely and report directly to the founder of the company.

Who we're looking for 🦄

• You are passionate about our mission to make nature accessible to all.
• Extremely comfortable operating proactively and creating your own opportunities under ambiguous circumstances.
• Creative, nimble, and hungry: you spot opportunities everywhere and are excited to create new opportunities for others.
• Create strategy and execute on marketing + community plans, identifying goals and performance metrics to track success; monitor and understand effectiveness of strategy and creative; making recommendations for continuous improvement.
• 5+ years of experience with strategy and execution around: SEO, managing community, content marketing, email marketing, and social media marketing (Instagram, Tiktok, etc.)
• You'll lead, develop, and launch social strategies and campaigns across all Neverland social platforms from inception through post-launch/sustain.
• You have strong copywriting skills and ability to oversee creative ideation and development across all Neverland touch points (in-app product, website, social, etc.)
• You use data to track and measure success of experiments and develop KPIs.

Why you might be excited about us ✨

• We're tackling a big problem with a massive opportunity. Our mission is to make nature accessible to all, and become the central destination for all things home gardening and lawn.
• You'll be working alongside a talented team that values diversity & inclusion. We've built a culture of collaboration, inclusivity, and creativity that gives us a competitive edge.
• We share an attitude of constant growth, optimism, and intellectual curiosity. We strive to reach our full potential by constantly improving ourselves and the product.
• You'll be able to work remotely and (mostly) set your own schedule. We're a remote-first (US-timezones only) team and we create a great remote environment.

Why you might not be excited about us 👀

• We're a small but mighty growing team (~ 10 people in the company now), so if you like more established companies, this role isn't for you.
• If you see differences as divisions. Diversity and inclusion are a core part of Neverland, and we believe that diverse teams improve our business. We've built a talented team with a culture of collaboration, inclusivity, and creativity that gives us a competitive edge.
• We're a remote-first company, and therefore fantastic communication skills (verbal and written) is vital.
• We're an early-stage startup. Projects and priorities are likely to shift.
• Everyone on the team is extremely mission-driven, and works incredibly hard to push towards our lofty vision. If you prefer a 9-5 job or to rest-and-vest, this job isn't for you.
• You are a team-player who is able to thrive in ambiguity. This is not the kind of job where you show up and we tell you exactly what to do every day.

Life at Neverland 🌻

• This role comes with a competitive salary, equity, and generous employee benefits including fantastic healthcare, vision, dental.
• An allowance for plants and gardening supplies.
• New laptop/equipment to suit your needs.
• Flexible vacation time.
• 2 offsites per year (currently on-hold due to COVID-19): every 6 months we arrange an offsite for the whole company to get together in-person since we're a remote-first company. The location is ever changing, so you'll get to see new places! The interview process 👋🏽👋👋🏿
• Our interview process is designed to ensure that A) we truly get to know one another and B) to give you a taste of what it will be like working at Neverland. We respect everyone's time, and run a speedy & transparent interview process. 🙂

👋🏽 Aloe there chat

• We'll start off with a 30-minute introductory Zoom call with Vera. We'll talk about Neverland, you and your background, Neverland's plans for the future, and answer any questions you have about the business, the team, our culture, and roadmap. If we're both excited to take the next step, we'll introduce you to other members of the team.

🌱 Neverland Full Interview

• We'll work through roughly 3-5 interviews covering case studies, previous experience, and get to know you and your growth goals!

☎️ Reference convos

• We approach reference conversations as an additional way to learn more about you and how you like to work. We'll reach out to 2-3 folks you've worked with previously.

🥳 Thyme to celery-brate!

• If we enjoy working together on our mint-to-be project, we'll extend a full-time offer and properly celebrate you joining the team! 🎉

✌🏾 At Neverland, you are welcomed for who you are—no matter where you come from or what you look like. Everyone has a seat at the table. We are dedicated to building a diverse team that celebrates and amplifies different experiences, perspectives, and backgrounds. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Together, we'll create the future of gardening and make nature accessible to all.