Marketing Director

ABOUT THE COMPANY

Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. Its 30-person team is backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Airbnb, Square, Paramount Pictures, Amazon), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates). 

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

JOB OVERVIEW

Swayable is hiring a Marketing Director - as an integral role of our growing marketing team - to co-lead efforts across brand building, content/product marketing, demand generation, community building, and overall marketing operations (lead gen / lead flow, paid media, events).

• Ideal candidates have experience running marketing operations and content creation efforts at similarly positioned companies (size and/or industry). 

• This position will report to the Head (VP) of Marketing , and will interact internally with sales, client, product, and executive teams — as well as key external contractors and partners. 

• LOCATION: New York, NY (Ideal) - but we are a remote-friendly team with optional in-person hubs in New York and San Francisco.  As NY Team / Office is built out, expectation is to be in the office 1-3x day/week to collaborate when key team members are available (VP Marketing, Marketing Team, Sales leadership, Marketing team, Design, CEO, etc)

KEY RESPONSIBILITIES INCLUDE...

• Evangelize and articulate the unique value proposition of the Swayable Platform to direct clients, creative agencies, and media buying/planning agencies

• Strategize and develop content marketing efforts — across thought leadership, internal / industry data, and case studies — to support brand-building and sales enablement efforts

• Build brand and develop community through digital, social, and event strategies

• Partner with Product / Sales to lead and support product marketing efforts that increase understanding and engagement with our growing platform — increasing understanding, engagement, and renewal of existing / new features. 

• Manage, track, and optimize demand generation via CRM (Hubspot) - from lead gen to lead flow across the entire marketing funnel — providing quality workflow to support our Marketing and Sales efforts

ABOUT YOU

• 4-6+ years of marketing experience for consumer research, data or digital advertising technology companies — Startup experience a plus

• BA/BS or College Degree Preferred (Marketing/Communications Ideal)

• Demonstrated track record of delivering strategy and execution of tactics

• Exceptional communication, presentation and relationship building skills

• Excellent knowledge of marketing and research industry trends, technology platforms and pricing models

• Ability to think strategically, strong understanding of traditional and contemporary marketing dynamics, tactics and strategies

• Mastery / familiarity of: Collaboration Tools (Google Docs, Notion / Confluence, Slack, Airtable, etc), CRM (Hubspot, Salesforce), Design / Creative Resources (Adobe Suite, Keynote, Canva, Figma, etc), and Digital Media (Google / LinkedIn / Facebook, ABM). While not all tools are required - a comfort / willingness to learn quickly is expected. 

• Excellent attention to detail and ability to learn quickly

• Comfort with data-driven analysis, and quantitative reasoning - ability to convey complex concepts (our product, technology, and value proposition) in easy-to-understand terms

• Self-motivated and results oriented: Identify problems and create solutions with minimal guidance or hand-holding

• Ability to work autonomously - stay organized and show/track progress regularly to management

• Ability to work remotely - flexible to work hours sometimes spanning time zones to support clients and internal meetings

PREFERRED EXPERIENCE:

• Experience in marketing to brands directly and media/creative agencies

• Experience project managing various elements of a marketing plan

• Effective communication (internally and externally): Point of view. - with “Strong beliefs, weakly held” (willing to learn, debate, and adapt). 

• Alignment with our company values

BENEFITS AND COMPENSATION

• 100% Medical, Dental & Vision Plans

• Competitive Salary - ranges based on previous experience and market rates

• Generous PTO, Equity options, 401k, FSA

• Ongoing professional development stipend 

Swayable is an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.