Marketing Analytics Support
Date Posted
04 Oct, 2021
Work Location
Salary Offered
$8000 — $10000 monthly
Job Type
Experience Required
7+ years
Remote Work
Not Allowed
Stock Options
No
Vacancies
1 available
ACCENTURE's Flexible Workforce solves clients’ toughest challenges by providing cross-industry expertise, unmatched innovation, World-class tech, and talent. We help bring it all together to deliver tangible business outcomes for our clients with contractors and our extended workforce opportunities. Accenture is consistently recognized on FORTUNE’s 100 Best Companies to Work For and Diversity Inc’s Top 50 Companies for Diversity lists. And that's just the beginning. Now is the perfect time for you to consider opportunities through our Flexible Workforce.
What's In It For You
• Collaborate with a diverse network of people
• Actively deliver innovative solutions for Accenture's clients
• Apply your skills and experience to help drive business transformation
• Work locally or remotely, significantly reducing or eliminating the demands to travel
Responsibilities
• Responsible for delivery of actionable local insights, market-specific research and bringing localization of audience segmentation to life in market campaigns
• Interlock with global analytics hub in Mumbai, ensuring front-end analytics are relevant and adopted in local markets, including dashboards, models, A/B testing, etc.
• Responsible for developing and delivering Analytics roadmap for the market, identifying priorities and business goals to be driven or influenced by Analytics
• Creation of action plans for the market using analytics outputs and insights across digital, customer, campaign, and social media
• Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel
• Manage end-to-end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market-specific objectives
• Leverage Adobe Analytics and Adobe Target experience in day to day workload and project deliverables
• Prepare customized localized analytics reports including optimizations and actionable insights for campaigns, consumer research, and asset adoption figures
• Manage and document key learnings and best practices based on historical performance
• Communicate cross-functional insights and analysis results to leadership
• Identify new analytic trends/data needs that build the client’s value case
• Work with businesses and functions to maintain/upgrade existing models
• Interface with clients on technical and business issues from initiation through delivery
• Work with functions to conduct scenario planning & analysis and interpret trends and variances
• Work with offshore delivery leads to build and execute analytics plans and priorities
• Test and Optimization - Adobe Target
• Instrumentation, deployment, and technical support
• Custom tracking/reporting requests with weekly updates
• Analytics and Tracking
• Support analytics (e.g., 1DS and AA) for the product and marketing websites
• Deploy and manage third-party tracking tags requests
• Update and manage tracking libraries to keep things current
• Extra attention is needed for any updates for the product, zero error tolerance, especially for signup flow. Need to verify each account mode for the product for staging and production.
Basic Qualifications
• Minimum 7 years of experience in data analytics; Bachelor's degree or equivalent (min 12 years) experience.
• Experience with Adobe Analytics and Adobe Target
• Background in digital marketing & analytics, marketing analytics strategy.
• Ability to translate business challenges into analytical and insights-based problem statements.
• Exposure to data science approaches like predictive modelling, customer segmentation etc. and impact areas in marketing a benefit.
• Solid project management skills and ability to manage multiple tasks concurrently, with ability to gain client.
• PST Time Zone.
Bonus Points If You Have
• Background in digital marketing & analytics, marketing analytics strategy.
• Ability to translate business challenges into analytical and insights-based problem statements.
• Exposure to data science approaches like predictive modeling, customer segmentation, etc., and impact areas in marketing a benefit.
• Solid project management skills and ability to manage multiple tasks concurrently, with the ability to gain client alignment and collaborate with teams across borders and time zones
Keywords
Program and Project Management
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our servicemen and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require an accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future requires the sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
What's In It For You
• Collaborate with a diverse network of people
• Actively deliver innovative solutions for Accenture's clients
• Apply your skills and experience to help drive business transformation
• Work locally or remotely, significantly reducing or eliminating the demands to travel
Responsibilities
• Responsible for delivery of actionable local insights, market-specific research and bringing localization of audience segmentation to life in market campaigns
• Interlock with global analytics hub in Mumbai, ensuring front-end analytics are relevant and adopted in local markets, including dashboards, models, A/B testing, etc.
• Responsible for developing and delivering Analytics roadmap for the market, identifying priorities and business goals to be driven or influenced by Analytics
• Creation of action plans for the market using analytics outputs and insights across digital, customer, campaign, and social media
• Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel
• Manage end-to-end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market-specific objectives
• Leverage Adobe Analytics and Adobe Target experience in day to day workload and project deliverables
• Prepare customized localized analytics reports including optimizations and actionable insights for campaigns, consumer research, and asset adoption figures
• Manage and document key learnings and best practices based on historical performance
• Communicate cross-functional insights and analysis results to leadership
• Identify new analytic trends/data needs that build the client’s value case
• Work with businesses and functions to maintain/upgrade existing models
• Interface with clients on technical and business issues from initiation through delivery
• Work with functions to conduct scenario planning & analysis and interpret trends and variances
• Work with offshore delivery leads to build and execute analytics plans and priorities
• Test and Optimization - Adobe Target
• Instrumentation, deployment, and technical support
• Custom tracking/reporting requests with weekly updates
• Analytics and Tracking
• Support analytics (e.g., 1DS and AA) for the product and marketing websites
• Deploy and manage third-party tracking tags requests
• Update and manage tracking libraries to keep things current
• Extra attention is needed for any updates for the product, zero error tolerance, especially for signup flow. Need to verify each account mode for the product for staging and production.
Basic Qualifications
• Minimum 7 years of experience in data analytics; Bachelor's degree or equivalent (min 12 years) experience.
• Experience with Adobe Analytics and Adobe Target
• Background in digital marketing & analytics, marketing analytics strategy.
• Ability to translate business challenges into analytical and insights-based problem statements.
• Exposure to data science approaches like predictive modelling, customer segmentation etc. and impact areas in marketing a benefit.
• Solid project management skills and ability to manage multiple tasks concurrently, with ability to gain client.
• PST Time Zone.
Bonus Points If You Have
• Background in digital marketing & analytics, marketing analytics strategy.
• Ability to translate business challenges into analytical and insights-based problem statements.
• Exposure to data science approaches like predictive modeling, customer segmentation, etc., and impact areas in marketing a benefit.
• Solid project management skills and ability to manage multiple tasks concurrently, with the ability to gain client alignment and collaborate with teams across borders and time zones
Keywords
Program and Project Management
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our servicemen and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require an accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future requires the sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
About Accenture
Management consulting and Professional Services
Company Size: Not Specified
Year Founded: Not Specified
Country: United States
