About Obie
Obie is reinventing the insurance process for landlords and real estate investors. Whether you're a seasoned investor or just starting out, Obie makes requesting a quote and getting coverage simple and transparent. We’re on a mission to disrupt the single and multi-family rental property insurance sectors, and are looking for motivated and passionate individuals to join us!
As Lifecycle Marketing Manager, you’ll be the channel owner, strategist, and a stakeholder on all activities that help nurture, close, and retain customer business. This includes optimizing funnels from direct to consumer activities and improving automated flows in tandem with our partners. You’ll also play an important role in working alongside the Obie sales team to implement and improve sales outreach and follow ups. This role requires someone who enjoys creating systems, working in multiple channels, and partnering across teams. You’ll be a member of the marketing team and report directly to the Head of Marketing.
What You'll Do:
- Develop a long-term growth strategy for lifecycle marketing, including strategy to growing your squad
- Execute projects against established OKRs, in collaboration with product, marketing, and sales
- Build a robust marketing automation program to leverage email, chat, and SMS
- Own CRM implementation and lead efforts to optimize the sales and marketing tech stack
- Define, scope, and execute initiatives that effectively capture and cultivate prospect audiences, leveraging inbound traffic and email marketing
- Provide input to improving email capture throughout the website
- Write, edit, and deploy new email marketing campaigns
- Design and develop multivariate tests to improve email, chat, and SMS performance
- Create, document, and distribute standard operating procedures to improve efficiency
What You'll Bring:
- 5+ years experience in marketing automation, email marketing, SMS/chat integrations
- 1+ years experience as team lead or channel manager
- 1+ years working at a high-growth tech startup
- Knowledge in developing marketing automation systems, including email, chat, SMS, and other channels
- Proficient using Google Analytics and other self-serve data/analytics and visualization tools
- Expertise in mapping the customer journey and the roles different marketing channels play in that journey
Nice to Have:
- 2 years experience working in proptech and/or insurtech
- 2 years experience working in real estate, real estate investment, or property management
Obie has you covered
Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide:
Competitive salary
Flexible time off with an encouraged minimum time away to support a healthy work-life balance
12 weeks of Paid Parental Leave
Great health, dental and vision coverage
Life Insurance
Flexible Spending & Health Savings Accounts
Stock Options
401k match
Pet Insurance Reimbursement
Equipment budget - everything you need to do your best work
Professional development support
Company off-sites to support team development (as COVID allows)
Summer hours
Obie
