We’re looking for a Lead Product Marketing Manager to own the go-to-market strategy and execution of our IT solutions: identity, access, device, and app management. You'll own messaging and positioning, content marketing, lifecycle marketing, customer journey mapping, sales enablement, customer research, pricing, in-product marketing, and more. You’ll be a PMM leader working closely with leaders from Product, Sales, Marketing, Success, Support, and Partners. You'll love this role if you’re passionate about defining, influencing, and driving strategy for new products and working with partners to build great solutions for customers.
What You'll Do
- Own the end-to-end GTM strategy & execution for your product lines.
- Hire and manage 1-2 direct reports immediately after starting to scale your team.
- Manage your products like a GM with a focus on how to improve metrics like awareness, win rate, pipeline, cross-sell revenue, and customer retention.
- Ensure we hit our revenue goals through customer/partner acquisition and lifecycle campaigns.
- Educate our sales and success teams on products and create tools / collateral to help them win.
- Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Rippling products.
- Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.
Qualifications
- 7+ years of relevant experience in product marketing, strategy, tech partner marketing, or growth marketing (B2B SaaS marketing preferred).
- Outstanding storyteller - you have strong, succinct writing skills and an eye for good design. You can synthesize large amounts of information and simplify it for different target segments in clear and effective ways.
- Data-driven marketer - you combine intuition with data and customer empathy/research to build strategy, measure outcomes, and inform your decision making.
- You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Collaborator - you’re a team player who thinks big, is hands-on, organized, and solves problems.
- Leader - you easily inspire, lead, and align cross-functional teams.
- Creator - you’ve built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.
Rippling
