Laylo is on a mission to empower hundreds of thousands of creators with the marketing tools to manage and grow their businesses. Today, a creator has to focus on everything from content creation to fan engagement to scaling their business lines. Laylo's products and tools allow creators to focus on the content creation while we handle the rest.
We’re building a next-generation marketing platform complete with drop campaigns, cross-platform messaging, landing pages, and link tracking –giving creators the power to own and activate their fanbase.
As lead growth engineer, you will be responsible for building and executing growth playbooks. You will work with the product, business development and marketing teams to identify growth opportunities and you will lead experiments to verify or disprove those opportunities.
To learn more about how we work, take a look at Our Values
What will you do?
- Be responsible for mapping out growth opportunities and building to test them
- Lead go-to-martket for new features
- You'll be responsible for planning, organizing, and executing entire projects end to end, from idea to launch. To do so, you'll have to work closely with design, operations, and (of course) creators.
- You'll help build the foundation for Laylo growth standards, tooling, and processes.
- As we grow, we'll build up a Growth team around you.
We're looking for someone who:
- Cares about creators and wants to build something meaningful. The tools we create will empower the next generation of entrepreneurs, and we take that responsibility seriously.
- Has deep experience leading growth at early or mid-stage startups
- 5+ years of industry experience with the ability to work across the entire stack.
- Has deep understanding of the tools that power marketing automation, experimentation, personalization, attribution, and analytics.
- Expertise in implementing third-party tools and integrating them in first-party applications:
- Segment, Optimizely, Iterable, Amplitude, Google Analytics, or similar products.
- Ability to improvise and develop creative solutions when common approaches fail. Understand the trade-offs in employing different engineering solutions to a problem, valuing pragmatism over idealism.
- Is excited to experiment across growth, retention, churn, referrals and more to determine the best growth levers
About Us:
Our founders met while building competing consumer startups. We’ve launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points creators have is reaching and managing their fanbase directly.
We went through Y Combinator in summer 2020 while building that new product and after seeing really strong early traction, raised our seed round in mid 2021.
Right now we're a small team that's based in Los Angeles but working from home like everyone else. We're open to hiring remotely (in North America), but expect to find an office in Los Angeles at some point TBD.
We have a strong written documentation culture, leveraging Notion to share ideas and record processes and learnings. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and weekly hour long all hands. Outside of that, everything is quite flexible - team members are empowered to work on the schedule that works for them.
Laylo
