ABOUT US
KaiPod Learning is on a mission to build a brand new learning model by blending high-quality online education with localized in-person support.
Where a child is born determines the quality of education they will have access to which, in turn, has a direct effect on their long-term life opportunities. This just doesn’t feel fair. We make it possible for families stuck in underperforming schools to find a new option so their children can learn to love learning again.
Our core beliefs are that students perform better when they have more personalized learning pathways that address their learning needs and interests. Online learning makes this possible, but most students still desire an in-person supplement for support and socialization. Our students have a fun and interactive experience without the stresses of traditional school, and parents are empowered to choose the curriculum that works best for their child.
The name, KaiPod, comes from the Greek word kairos meaning “the right time to act.” As we come out of the pandemic, millions of parents are standing up and saying this is the right time for them to act and choose a better learning environment for their children. We are the fastest-growing national network of learning pods. We have company-owned sites in Arizona, Georgia, Massachusetts, and New Hampshire. Learn more about our company here.
ABOUT THE ROLE
As KaiPod Learning grows, we will be opening our own company sites as well as providing management services to local learning centers. The company plans to support programs serving tens of thousands of learners in the next 3-5 years.
Whether the program is a KaiPod company site or a managed partner, enrollment growth is clearly going to be one of the greatest drivers of our long-term success.
Your primary responsibility will be to work with the CEO and founding team to drive lead generation and lead nurturing activities for each KaiPod site. Specifically, you will:
- Create a ‘market activation’ playbook for each new geographic market KaiPod enters allowing us to rapidly develop a local presence and attract leads for our partners
- Develop and implement a full suite of lead generation efforts that span traditional and digital channels, paid and unpaid media, and local market partners
- Develop and nurture partnerships with online schools encouraging them to promote KaiPod’s programs to their students
- Develop a community engagement strategy whereby KaiPod participates in local online forums and engages with prospective parents about programs to support their children
- Create and refine lead nurturing processes based on best practices that are customized to the needs of each partner
As a secondary objective for this role, you will develop & execute a B2C marketing strategy to build national awareness for KaiPod Learning. Our target parent segment is those dissatisfied with their local education options or currently online schooling or homeschooling. We want our brand awareness to precede our entry into key markets where this segment of parents is rapidly growing.
ABOUT YOU
This is a highly strategic role with a rapidly growing company. We are looking for someone who loves to grab the reins on new problems, thinks creatively about new strategies, and can’t wait to roll up their sleeves and execute.
As an early employee, we will all be looking to you to help shape this company’s culture for years to come. That also means we’re looking to you to be agile, flexible, and open with feedback!
More specifically, we are looking for candidates with:
- 5+ years of experience in Education or a similar sector driving marketing efforts, specifically lead generation and lead nurturing
- Experience across traditional and digital channels, with demonstrated success with paid and unpaid media
- Experience setting strategy as well as execution in a rapidly growing company
- Experience with HubSpot (or equivalent CRM)
Our team (along with our network of learning locations) is spread across the country. You can choose to live anywhere in the US.
NEXT STEPS
Does this sound like your next challenge? If so, please click below to apply.
https://tinyurl.com/kaipodmarketing
KaiPod Learning
