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Head of Marketing

Betterhalf LogoBetterhalf


Date Posted

25 Jun, 2022

Salary Offered

Not Specified

Job Type

Full Time

Experience Required

3+ years

Remote Work

Not Allowed

Stock Options

No

Vacancies

1 available


Betterhalf

Betterhalf is on a mission to help Indians find their match with single click matching. With 700k users and a presence in every city in India, our reach is expansive — and we’re rapidly growing users (50% quarter over quarter).

This year, we'd like to become the 3rd largest matrimony player this year in India and make our path to No.1. There’s never been a more exciting time to be a Betterhalf.

Company funding: Betterhalf.ai has successfully raised a $3M Pre-Series A round and is backed by Y Combinator, Tribe Capital, Quiet Capital, Kunal Shah and Nobroker founders. Betterhalf is expected to do Series A in 9-12 months.

We are looking for a Marketing Head who will be responsible for user acquisition, user retention, PR, communication, Organic - SEO/ASO, corporate partnerships, international expansion, P&L ownership and the overall business growth.

If you have digital marketing experience for a hyper local brand and a passion for new technology: we want to hear from you. You will be responsible for ALL things growth: Acquisition, Retention & Revenue.

Your growth: You’ll experience Series A, B in 24-months and become the VP of Marketing. You’ll see a 30-people team becoming a 100-people and will grab the rarest opportunity to be in the room where company’s decisions are planned with founders and product and marketing leaders. You’ll love working with super-strong technical and product teams, and fall in love with technology first approach to solve large scale marketing problems. You will be rewarded with a competitive offer on cash and stocks

Job Description:

Reporting to the Founder, you will be responsible for:

Performance marketing - User Acquisition, CAC, Payback Period, Returns on Ad Spend Customer Lifecycle Management - Retention, Usage behaviour and Engagement through tools like Clevertap, Moengage etc Brand campaigns with various community building activities, Press Release and Influencers across the Digital Media. Driving monthly traffic and page views through ASO, SEO Product Features - Influence product team with product shareability and referral ideas Revenue - Own business metrics and drive revenue growth

Experience and Qualifications:

5-7 years of relevant experience in Digital first consumer brands. Familiarity with the Performance Marketing Stack and full funnel marketing experience. Minimum 4+ years of having led multi-skilled digital marketing teams Strong creative, analytical & soft skills combined with an affinity for data. Deep functional expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building, social media marketing, SEO, ASO, content marketing or customer engagement via content & marketing automation. Consumer mobile app or B2C product experience will be a big plus. Highly organized and autonomous, but also collaborative and able to work cross-functionally. Ability to make decisions in a changing environment, anticipate future needs and drive results.

If you are looking to build and contribute to the mission of building the next generation matrimony product for urban Indians, please reach out. We're super thrilled to partner and make you succeed.

About Betterhalf

Betterhalf Logo

India’s first and only marriage super app

Company Size: 11 - 50 People
Year Founded: 2016
Country: India

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