About Fleek
Fleek is a B2B Marketplace for wholesale second hand fashion. We enable professional resellers and retail stores to buy from vintage clothing suppliers from around the world.
We are backed by top Silicon Valley VCs such as Andreessen Horowitz (a16z), Y Combinator among others.
About the Team
Fleek is a diverse set of funky individuals with the single mission of helping sustainability and promoting circular fashion while building a beautiful product experience. Our 30+ people team consists of individuals in 7+ countries with experiences from Google, YC, Uber, Accenture, Parthenon, Cambridge, Oxford, and UC Berkeley.
About the Role
We are seeking a highly intellectual, strategic and creative Head of Growth to join our team and help 10x our GMV growth in the next 12 months. You will be responsible for leading our demand-side go-to-market team and establishing predictable growth levers across marketing and sales to grow our reseller and retailer user-base. You will report directly to the CEO.
Requirements
- Attract and hire top marketing and demand generation talent
- Provide mentorship and expertise to the team on go-to-market strategies, defining clear responsibilities, OKRs, and success metrics for individuals and departments.
- Guide and mentor the team in implementing effective strategies across awareness, conversion, and retention levers.
- Build top-of-funnel awareness pipelines through SEO, Performance Marketing, and Organic Social channels to reach target buyers.
- Establish messaging and brand positioning that instills trust in Fleek within a historically trust-less industry.
- Develop and execute retention strategies through segmentation and targeted lifecycle marketing to keep Fleek top of mind for users.
- Define a predictable outbound strategy to generate leads, enabling on-the-ground hyper-local sales teams to acquire new customers.
- Establish processes for Account Management and repeat customer management to drive wallet share expansion.
- Partner effectively with the Product and Engineering teams to identify and execute product-led growth projects.
- Maintain a regular cadence with the supply-side team, fostering thought leadership and collaboration between demand and supply teams.
The ideal candidate will have the following:
- Expertise in marketplace growth with an understanding of B2B and Consumer strategies
- 10+ years experience in the industry. Growth/marketing stint at a high growth startup, preceed by experience in management consultancy or other analytical / strategic roles.
- Deep analytical skills and a data-driven approach to decision-making
- Experience collaborating with product and engineering teams to design product-led growth initiatives.
- Experience in management consultancy or other analytical / strategic roles, followed by a growth/marketing stint at a high growth startup
- Highly creative and innovative, always questioning and experimenting.
- Previous management experience of people with diverse skills and backgrounds
- Insight into Millennial and Gen-Z behaviors and attitudes is a plus
Benefits
At Fleek we believe in happy employees :-)
- Comprehensive healthcare coverage
- Exclusive employee clothing drops courtesy Fleek
- Flexible work hours & time off. We don’t care where you are as long as the work gets done
- Shared ownership: Being On Fleek means you’ll own a part of it
Fleek
