Head of Growth

Company

Mednet is StackOverflow for doctors. We are a question and answer platform where doctors can get questions answered by leading practitioners in their field. This solves a huge problem in medicine: getting every doctor the best possible information on how to treat their patients.

We started with oncology, and are now the most used digital platform in the field: over 70% of oncologists use Mednet. Our business model is based on teaching doctors about newly developed drugs that can improve their patients' outcomes. Our users say we are the best online resource to get help with difficult cases and our revenue is growing at 300% YoY.

Our Values

• Doctors first - Any decision we make must start by asking whether we are helping doctors make better decisions for their patients
• Have a can-do attitude - No work is below any member of the team. We all pitch in to help achieve our mission
• Take ownership - Develop your strategy, execute on it, iterate until you get the results that you want
• Treat each other right - Treat your colleagues with respect, kindness, professionalism and integrity

Job Description

You will become the first Head of Growth at Mednet and drive huge impact by leading the second phase of our long-term strategy as a company. You will be owning our growth playbook to expand Mednet into all medical specialties and making it an indispensable tool for doctors to get answers to difficult medical questions.

The role requires a person who is creative to come up with new growth and engagement initiatives but also be rigorous about using data to drive decision making. Your first project will be to analyze our existing growth strategy, come up with new tactics and manage the launch of our expansion into Cardiology.

Your Main Responsibilities

• Own the launch process for new medical specialties
• Develop a methodology to experiment on product changes, and measure the impact of every growth and engagement initiative.
• Execute and analyze A/B test plans to improve engagement performance and conversion rates.
• Partner closely with physicians and engineers on our growth and engagement strategy, experimentation and testing, and aligned reporting.
• Execute plans and experiments across email, social media, partnerships , SEO and referral programs
• Understand different audiences at scale, be able to make common sense segmentations, and run iterative growth experiments.

What we're looking for

• At least 2+ years of growth, product or campaign marketing experience (ideally in a Social Media environment).
• Advanced analytical skills including A/B testing, cohort analysis,SQL,and conversion rate optimization.
• Ability to work successfully with little guidance and comfort navigating ambiguity.
• Strong project management skills.
• Delivers value every week: thinks big, starts small, grows fast.
• Interest in or familiarity with working with Doctors