Fizz is the first debit card that allows college students to get started building credit, free of the risk of falling in debt, and without the need for security deposits or cosigners. Fizz was founded by a determined and young founding team looking to make credit building accessible and build a generational company—the financial ally for young adults.
You'll be one of the first people to join a forward thinking team backed by investors behind the world's most innovative and well-respected brands. We're building a massive movement, and as part of the founding team, you'll be the one to spearhead it.
Your Role
- Employ big ideas to grow Fizz's young user base in a cost effective way
- Execute and manage frequent and highly structured growth experiments, regularly iterating on tactics and reporting on key metrics
- Develop Fizz's social growth model across campus-direct and novel channels to grow the Fizz user base to hundreds of thousands of users
- Manage relationships with influencers, and external creative agencies and freelancers as needed
- Identify strategies to drive referral dynamics between paid and organic, including funnel optimization, tiered referral systems, and partnerships (with influencers and brands)
- Keep a close eye on analytics dashboards and KPIs
- Have an eye for the aesthetics and can clearly articulate with empathetic voice when developing messaging for Fizz users
Who you are
We're a team of constant learners, so don't count yourself out if only a few of these apply to you.
- Significant hands on experience in scaling consumer products businesses
- A creator who has cultivated audiences on platforms like Tiktok and Instagram
- You have a 6th sense for marketing and can come up with new messaging that is culturally relevant and tailored to channel (you're comfortable with memes and can interpret trends at rapid pace)
- You live and breathe the Fizz values and have the ability to convey them to our growing community.
- You're a scientist and a creative: You can create rigorous, cost-effective experiments that lead to conversions
- You go deep in the details, and ensure validity and reliability of data around metrics and experiments
- Creative and tenacious in the pursuit of new topics and content formats to engage our community
- Proven track record of growing engagement via community platforms i.e. Insta, Discord, TikTok etc. to achieve cost effective growth
- Previous experience of scaling a team with relevant skills and backgrounds
- Proven ability to derive insight to drive engagement and the effective development of content
- Obsessed about the performance of your community strategy, taking learnings to scale quickly
What you'll accomplish
- Execute the long-term vision for the Fizz community as an integral element of the customer acquisition model and value proposition
- Build an effective team of campus managers, who you will recruit, manage, train and develop
- Recruit and integrate experts and influencers relevant to college life, personal finance and credit, and oversee content creation
- Establish a relationship with the Fizz community, managing engagement on a daily basis
- Develop a repeatable channel for sourcing user generated content
- Collaborate cross-functionally and with external partners to ensure an optimal content experience
- Define specific content guidelines to ensure relevancy, accurate tone of voice and alignment to our values
Benefits
- High potential for growth & complete ownership from the beginning 📈
- Generous equity in an early-stage startup 🤩
- Competitive base salary 💸
- Full medical and dental benefits
- Rapid learning environment 🚀
- Very flexible WFH and vacation policy 🏝
- 401K plan
- Be part of building a generational company 🏢
Fizz
