Job Description:
As a Growth Marketing Manager at Vance, you will drive our growth strategy, acquiring new customers and optimizing our marketing efforts. You will be instrumental in developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital networks. If you're passionate about driving growth and have the skills to deliver results, then this is the perfect role for you.
Responsibilities:
• Develop, implement, and manage marketing campaigns that promote the products and services of our company.
• Define and execute growth strategies, focusing on customer acquisition, engagement, and retention.
• Analyze and report on the performance and efficiency of campaigns.
• Collaborate with internal teams to design, test and evolve lead nurturing tactics.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Oversee and manage all contests, giveaways, and other digital projects.
• Leverage performance marketing to drive customer acquisition.
Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in Performance Marketing and Acquisition.
• Expertise in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Good-to-Have Skills:
• Prior experience in the Fintech industry or B2C markets.
• Experience with SEO strategies.
• Ability to build and manage communities.
• Experience with international markets (UK, UAE, US, Canada).
What We Offer:
• Competitive salary and benefits.
• Flexible work arrangements, including remote work.
• Opportunity to shape the growth trajectory of an exciting Fintech startup.
• Dynamic work environment with opportunities to learn and grow your career.
At Vance, we are solving banking for Global Citizens. For people that constantly hop around the globe, banking becomes increasingly complicated. Managing multiple accounts, paying obscene forex fees, and dealing with complicated regulations are the norm. Our mission is to create the last bank account you ever open. We want to be the one stop shop for all your financial needs across the world.
We are currently solving for the Indian Diaspora. Vance allows you to send, save, and invest money into India from around the world. Our team is based out of Bengaluru, India and has over 50 years of combined experience in building payments and banking platforms. We are backed by marquee investors like YCombinator, Global Founders Capital, and Hummingbird Ventures.