Description:
New user acquisition - Own user acquisition inputs (including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements, social, SEO) in order to hit business goals;
Own lead management and associated funnel analytics, ensuring leads progress and convert into high-quality leads
Growth – develop scalable marketing campaigns that drive sales priorities.
Own end-to-end execution: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization
Create compelling sales and marketing collateral (e.g., case studies, blog posts, videos, web page content, event content) to drive user acquisition
Basic Qualifications:
-5+ years of experience in sales, program or marketing
-Strong written and verbal communication skills in English
-Strong learn and be curious, customer obsession, deep dive and ownership
Preferred Qualifications:
-Bachelor’s degree in Marketing, Business, or related fields. MBA or other relevant master's degree from a top tier school is a plus.
-Experience in marketing with a fintech startup is a plus.