We’re looking for a data-driven growth marketing leader who will be responsible for driving new customer growth across paid media channels. As a seasoned paid media expert, you will be hands-on in the planning, development, and execution of all digital advertising. You will plan, executive, and optimize campaigns across social media and other platforms against aggressive business goals, which include managing investment efficiency. Your work will go beyond acquisition – you will play a critical role in the customer journey, making sure that our audience has a positive experience from their very first interaction with our brand.
You will be responsible for:
- Establishing and emphasizing GiveCampus’s leadership in the educational fundraising sector through targeted digital advertising campaigns
- Collaborating with the marketing team to test key messages and content across all paid channels
- Measuring awareness and conversion metrics across social, search, and email marketing platforms
- Attributing commercial opportunities back to specific digital campaigns
- Optimizing landing pages, forms, and calls-to-action to drive top results
- Sharing insights back with the team about progress to goals, ROI, and channel efficiency
Key things we’ll be looking for:
- 6+ years of experience leveraging social media and search advertising platforms
- Knowledge across a broad spectrum of marketing disciplines, including digital marketing, data analytics, social media, brand building, CRM and content management systems
- Strong orientation towards agile marketing, quickly trying new things, repositioning to take advantage of sudden opportunities
- Audience building and targeting expertise (including remarketing strategies and best practices for leveraging first-party data) in a B2B market
- Track record of A/B testing audiences, messages, landing pages, and other key components of digital campaigns
- Fluency with pixel placement and tracking, Google Tag Manager, and Wordpress
Extra credit if you have:
- Experience related to B2B SaaS products and/or the education or non-profit market
GiveCampus
