Marketers on the team today:
- Develop product messaging that differentiates us from others in the market
- Communicate the value of new products and services to the sales team
- Assist sales on calls when appropriate to provide deeper dives into the product
- Speak and present both internally and externally to promote the story of our product
- Develop and implement promotional activities such as promotions and product launches
- Use market research data to determine product pricing
- Create product content such as case studies, videos, website copy and blog posts
- Gain insight into customer use of current products, untapped opportunities and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
Skills & Experience
- Experience working with Webflow
- Familiarity with dbt / Segment / Hightouch / Snowflake / Redshift or other Modern data tools is a plus
- Experience working with B2B products, analytics focused B2B marketing is a plus
- Experience with SEO, SEM, or other relevant channels
- Previous working experience as a Product Marketing Manager
- Outstanding communication, presentation and design skills
- Excellent organizational and time management skills
- Sharp analytical and problem-solving skills
- Creative thinker with a vision
- Attention to details
Here are examples of things we'll work on:
- Developing case studied from customers using the product
- Creating content and increasing our SEO
- Leading cold email campaigns
- Managing our community
- Experimenting with new growth channels
- Reaching out to channel partners
Secoda
