Growth & Demand-gen Leader

About the role

We're looking for our FIRST Marketing hire with a strong demand-gen experience! The Expert Circle by Criya has taken over LinkedIn by storm, with world-class leaders using Criya's AI-powered platform to cultivate their personal brand. From monetizing coaching sessions, sharing guides, and growing their audience - all with Criya. You will lead our Expert Circle growth, engagement, retention, recognition, and relationship initiatives.

In today’s increasingly interconnected world, we believe that community - both online and offline - is one of the biggest opportunities for our business and our customers. In fact, our aspiration is to have community at the center of our business. With this in mind, we’re looking for a customer-first minded visionary to define the vision and execute strategies to build our marketing and community programs that identifies, develops, engages, and retains Criya's talented community of powerful leaders.

What makes you a great fit

• YOU are a Creator - you’ve successfully built a following on at least one social media channel (LinkedIn, TikTok, Instagram, YouTube - follower count doesn’t matter). But you understand the Creator mindset and what it takes to motivate fellow creators.
• You’re leading a Movement. You’ll conceptualize and execute end to end campaigns - from strategy, vision, execution, roll out, promotions and reporting.
• You will be engaging with our community of The Expert Circle closely and frequently to spotlight, engage, and make them feel they’re part of something transformational
• You are creative to the point that you can not only put together content yourself, but also know how to creatively leverage the community to generate content & build viral brand awareness
• A proven record of building and growing engaged audiences. Bonus points for developing and managing communities for global brands and/or SaaS companies.
• An entrepreneurial mindset, are knowledgeable about growth strategies and thrive in an ambiguous environment. * * Have the ability to innovate, take risks, and execute big ideas.
• You’ll take on newer responsibilities as we grow, take on new challenges to do more, every single day

Responsibilities

• Define the Marketing strategy - centered around Community, Content & Creator economy principles.
• Build a thriving Community that encompasses online forums, in-person and virtual user groups. Design programs to drive engagement and success for Criyators, partners and fans.
• Identify, engage and develop a holistic plan on potential communities that will multiply Criya's brand awareness and customer acquisition. Develop quarterly budget, collateral and campaign strategy to develop our partner portal.
• Design and execute data-driven action plans for growing our Criya's community programs. Measure and report on the success of these engagement channels from the viewpoint of both our users and the business
• Help create and support new surprise and delight events (Accelerators, Podcast, Giveaways etc) and opportunities to engage the online community to retain our most passionate members
• Actively participate in online forums & events (Facebook groups, Reddit, Twitter, Linkedin, Discord, Slack) to recruit users into our community
• Develop the content strategy and collateral such as Customer stories, Videos, and Brochures and distribute across all relevant social channels (Instagram, TikTok, LinkedIn, FB, Pinterest, Twitter, Reddit etc)
• Content, Copywriting, marketing emails, newsletters
• Own our marketing tool stack, metrics, and ROI - including our CRM
• Respond to questions, concerns, and other communications inside the community as appropriate.

Requirements

• 4-7 years of work experience with marketing & community-building experience.
• Experience working with artists or creators is a major plus.
• Deep passion for creator economy, design, or other creative fields. Experience as an artist or designer is also a plus, but not required.
• You have a scientific mindset to make data-driven decisions.
• Should understand brand marketing with very strong hands-on digital marketing fundamentals. Knowledge of HubSpot, WordPress, AB testing, marketing analytics tools, email marketing would be mandatory.
• You have strong cross-functional skills, including working with analytics, product, content, marketing agencies, and other marketing teams.
• BSc degree in Marketing or relevant field
• History of excellent performance: We truly don’t care about what school you went to or the company you last worked at. We do, however, care deeply about a history of excellence in 1 or 2 things you’ve done before BONUS POINTS for Experience going from 0 → 1 and 1 → 100 in a startup environment