Graphic Designer - Digital Marketing

As the first graphic designer to join our team, you'll play a pivotal role in shaping both our clients' campaign visuals and Kaya's visual identity. Reporting directly to the CEO, you will be responsible for creating visually compelling and impactful designs that drive performance across digital platforms. This position is ideal for those who thrive on crafting designs that not only look stunning but also deliver measurable results. Your creative vision will ensure our visual strategies are not only effective but also innovative and ahead of the curve, driving both client success and our company's growth.

What you'll do

Crafting High-Impact Digital Marketing Visuals

As the creative force behind the visuals for our clients' campaigns, you'll own every design element to ensure maximum impact and performance:

• Translate design briefs into visually compelling campaign creatives that drive performance across digital platforms.
• Collaborate with the marketing team to fine-tune designs based on performance data, continuously refining visual strategies for maximum impact.

Pioneering Kaya's Brand Aesthetic

As the visionary of Kaya's visual identity, you'll:

• Develop and maintain a comprehensive design system that ensures consistency across all Kaya touchpoints, including our website, marketing materials, and product interfaces.
• Collaborate with the product team to enhance visual design across Kaya's digital platforms, improving user experience through thoughtful graphic elements.
• Stay at the forefront of design trends and technologies, incorporating innovative techniques to keep Kaya's visual identity fresh and impactful.

About you

• Graphic Design Expertise: You have a proven track record of creating visually compelling designs that not only captivate audiences but also drive measurable results. Your portfolio showcases a diverse range of high-impact digital campaign creatives and brand identity work.
• Proficiency in Design Tools: You're proficient in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Your technical skills allow you to bring your creative visions to life efficiently and effectively.
• Data-Driven Creative Approach: While your designs are visually stunning, they're also grounded in performance metrics. You're comfortable interpreting campaign data and using these insights to refine and optimize your design strategies.
• Client-Focused: At your core, you understand the essence of customer success. You're adept at identifying and understanding client needs, translating client briefs and marketing objectives into powerful visual solutions, and tailoring strategies to meet and exceed client marketing objectives.
• Strong Communicator and Team Player: Collaboration is second nature to you. You possess outstanding communication skills, enabling you to work seamlessly with both clients and internal teams. Your ability to align marketing strategies with broader company objectives and client goals is unparalleled.
• Passionate about Growth and Learning: You're in search of more than just a job; you're looking for a career-defining role that offers ample opportunities for learning, impact, and professional development.
• Resilient and Gritty: You're prepared for the rollercoaster ride of a seed-stage startup. You understand that there will be ups and downs, but you're ready to face them head-on with resilience and determination, and you’re excited about the prospect of shaping Kaya's visual future and growing with the company.
• Educational and Professional Background: Ideally, you have a Bachelor’s degree in Graphic Design, Visual Communication, or a related field, complemented by 3+ years of professional experience in design, preferably with a focus on digital marketing and branding in an agency or fast-paced startup environment.
• (Bonus) Proficiency in Web Design: You are familiar with, and can set up a website or landing page from scratch, whether it’s doing it the hardcore way through HTML/CSS, or using website builders such as Webflow.
• (Bonus) Motion graphics and Video Editing: Knowledge of After Effects or Premiere Pro, or general video editing