Founding Growth

About the Role

We’re looking for a highly creative, scrappy, and execution-oriented Founding Growth lead to help define how Terrakotta shows up in the world.

This is a hands-on role for someone who loves turning ideas into high-ROI campaigns. You’ll own the end-to-end lifecycle of growth initiatives and experiments: concept → content → launch → iteration. You’ll work directly with the founders to build Terrakotta’s brand voice, social presence, and a user-driven growth engine from the ground up.

If you’re energized by fast iteration and executing on big creative ideas, this role is for you.

What You’ll Do

1. **Creative Growth Campaigns
   **Concept and execute out-of-the-box campaigns that cut through the noise (think physical stunts, memorable brand moments, unexpected hooks, and viral-leaning ideas).
2. **Visual-First Content Creation
   **Plan and produce graphics and short-form video content across channels (witty videos, case studies, feature-specific campaigns)
3. **Social Channel Ownership
   **Own and grow Terrakotta’s presence across newsletters, podcasts, LinkedIn, X, Instagram. This includes boosting engagement on company pages, developing recurring content formats, and keeping a consistent but creative brand voice.
4. **Event-Driven Growth
   **Design and run user activations like live cold-calling events, challenges, and in-product initiatives (Google ‘Terrakotta Madness’ for an idea of what this could look like)
5. **Content Ideation & Posting Cadence
   **Consistently generate and ship creative posts across all channels. You’ll own the content calendar, but prioritize originality and momentum over perfection.
6. **Founder Collaboration
   **Work closely with the founding team to translate product moments, customer wins, and internal ideas into compelling external narratives
7. **Experimentation & Iteration
   **Test new formats, angles, and platforms quickly. Learn what works, double down, and move on fast when something doesn’t

Who You Are

• 0–3 years of experience in growth, marketing, content, operations, or a related creative role.
• Highly creative with a strong instinct for what grabs attention and feels culturally relevant.
• Comfortable being on camera and overseeing the production of video content end-to-end.
• Strong writer with the ability to adapt tone across platforms.
• Organized enough to run multiple campaigns at once, but flexible enough to pivot quickly.
• Social-native and genuinely excited about experimenting on LinkedIn, X, and Instagram.
• Comfortable working in ambiguity and figuring things out without a playbook.
• Interested in startups, technology, and building something from zero to one.

Bonus points if you’ve:

• Shipped viral or unconventional campaigns
• Built or grown a personal or company social account
• Run community events or live activations / conference sponsorships
• Used tools like Canva, Adobe Illustrator, CapCut, Adobe Premiere, or similar

What We Offer

• Competitive compensation $120k–$200k.
• Comprehensive benefits package (healthcare, PTO, etc.).
• Opportunity to work directly with the founding team from Palantir, Lyft, and McKinsey and grow quickly.
• A collaborative, supportive environment with plenty of room to explore new skills.