Event Marketing Manager

About Middesk

Middesk's mission is to enable every business to access the products and services they need to grow and thrive. We believe that if we can make it easy for a business to access financial products, hire new employees, and transact with other businesses, that we increase the odds of success for that business to contribute to its community and the broader economy.

Our Identity product provides accurate, complete information that financial services companies need to make efficient onboarding decisions. Our Agent product makes it easy for employers to file with the state and federal agencies needed to establish their business across the country. Our customers include Affirm, Brex, Plaid, Mercury, Divvy, Rippling, Gusto, and others.

Based in San Francisco, CA, Middesk is backed by Sequoia Capital, Accel Partners, and Y Combinator.

About the role Event Marketing at Middesk is responsible for managing Middesk’s presence at in-person and digital, first and third-party events. Event Marketing is critical to generating the awareness, developing the pipeline, helping to convert that pipeline to paying customers, and helping to nurture existing customers to become even larger Middesk customers.

This role will partner closely with Sales, Account Management, Partnerships, Design, Product Marketing, and Content to accelerate Middesk's rocket ship growth.

Why We Need You We are beginning to scale our growth engine and see many opportunities to increase our presence at events, allowing us to accelerate how we acquire new customers.

What You Will Achieve

• Developing a strategic event calendar (in-person and digital, first and third-party) in line with upcoming marketing campaigns and pipeline goals
• Developing, executing on, and communicating out event workback plans
• Kicking-off cross-functional team involvement, partnering with Sales, Account Management, Partnerships, Design, Product Marketing, and Content
• Managing the promotion plan for each event including landing pages, email marketing, and social
• Managing contractor relationships including event production firms and outside vendors
• Managing asset production for each event
• Supporting content and speaker logistics
• Managing post-event follow-ups, including the SDR follow-up process, retros, and measuring ROI via Hubspot/Salesforce
• Managing our overall event budget

Experience That Would Help You Succeed

• 3+ years (2+ years of that in B2B) of event marketing experience: You have designed and executed on first and third-party in-person events like conferences, trade shows, happy hours, and executive dinners; as well as digital events like webinars.
• Strong project management skills: You can manage and multi-task on multiple projects and events while liaising across internal teams with multiple stakeholders.
• Great communicator: You are great at building relationships, particularly Sales, Account Management, Partnerships, Design, Product Marketing, and Content. You can keep everyone on the same page with clear and ongoing communication.
• Test and learn: You like to test and try different event formats including conferences, trade shows, webinars, workshops, and more. You can identify and then scale the top-performing campaigns.
• Outcome responsibility: You have previously been involved in budgeting for event marketing and were responsible for performance outcomes of that budget. You are comfortable with full funnel analytics, and have exceeded the performance expectation of the budget and have successfully advocated to increase the budget.
• Agency/contractor management: You’ve managed contractor relationships including event production firms and outside vendors.
• Marketing systems: You’ve mastered standard marketing automation, email tools, and event tools (such as Zoom, Hopin, etc). Hubspot and Salesforce experience is a big plus.

Middesk is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

Middesk is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

We are committed to providing a positive interview experience for every candidate. If any accommodations are needed during the interview process, please let us know by contacting careers @middesk.com