Email Newsletter Marketing Manager

About SmartAsset:

SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Ranked on the Inc. 5000 and Deloitte Technology Fast 500™ lists of fastest growing companies in 2021, SmartAsset closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020.

SmartAsaet has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron’s

About You: 

As an Email Newsletter Marketing Manager, you’ll manage the production of, revenue optimization of, and strategy for SmartAsset’s consumer newsletters. You’ll drive the testing roadmap in pursuit of increasing margin, add a marketer’s polish to newsletter drafted by the Editorial team, coordinate with the Sales team to populate ads bought by sponsors, and code and deploy dedicated sponsored emails.

You’ll work closely with an Associate CRM Manager to set up the newsletter and sponsored email deployments, the Director of Email Marketing on executing the newsletter strategy, as well as members of the Editorial team (who draft the content) and the Sales (sponsorships) team.

About the Job

Responsibilities include:

Manage the marketing calendar for newsletter products, ensuring ad commitments are fulfilled and executing the newsletter testing roadmap (Subject Line, Send Time, Design, etc.). Prioritize tests by potential impact and re-testing the same hypothesis in cases in order to meet minimum sample size for statistical significance. Communicate upcoming tests/requirements to the newsletter production team and create processes that align newsletter stakeholders in order to meet newsletter goals Ownership of revenue from SmartAsset’s financial advisor matching tool by generating and optimizing house ads in newsletter(s) Review and edit emails for marketing performance; generate subject lines and employ tactics to drive scale and engagement Code & send sponsored dedicated emails Develop ongoing strategies to optimize email performance, including segmentation, retention, list hygiene, and subscriber acquisition. Qualifications:

3-5 years experience in email marketing, prior newsletter management experience highly valued Strong writing skills, with an eye for improving the value proposition of newsletters to the audience over time Strong analytical skills with ability to derive insights to inform decisions Ability to manage a program: planning, communicating, and creating processes that align newsletter stakeholders in order to meet newsletter goals Results-focused ‘doer’ that wants to make a big impact on a rapidly growing business Available Benefits and Perks:

Medical, Dental and Vision- multiple packages available based on your individualized needs. Some medical and dental plan costs are covered by the company at 100% . Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available  FSA: Medical and Dependant Care  401K - 3% match with immediate vesting Equity packages for each role Time Off:  Vacation & Sick Leave,  Paid Primary & Secondary Caregiver Parental Leave EAP (Employee Assistance Program) Pet Insurance Supplemental Short-term and Long-term Disability Home Office Stipend Health and Wellness Stipend Monthly Food Delivery Stipend SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us.