As the Director of Product Marketing, you will be responsible for telling the world about the Veryfi technology and its business value. You will develop a product positioning and messaging framework, create content in written and video formats, and act as our lead evangelist. Additionally, you will enable our field organization with sales tools, product collateral, and customer success stories.
Responsibilities
- Develop a product positioning and messaging framework that is used consistently across the company and its content.
- Educate internal and external stakeholders about our solutions and their benefits.
- Create content (e.g. sales tools, marketing collateral, success stories, videos, SEO-friendly website copy and blog posts) to articulate the benefits of our products to the world.
- Partner with our sales and customer success teams to deeply understand and articulate our customer journey and the personas involved.
- Tell our story and convey our impact on the world through presentations and speaking engagements.
- Research and define new pricing and packaging models.
- Attract top talent to join your team, and help them go where they’ve never been.
Requirements
- BA/BS degree and 5+ years of product marketing experience as an individual contributor and as a leader.
- Outstanding written and verbal communication skills.
- Expertise in writing SEO-friendly website copy.
- Proficiency with Wordpress, business productivity applications, and content/media creation tools like image and video editing software.
- Ability to produce a prolific amount of high-quality work.
Preferred
- Experience producing content for software developers.
- Familiarity with customer, partner, and advocate marketing programs.
- Proficiency in web analytics, keyword tools, and SEO analysis.
Veryfi, Inc.
