We're a post-PMF B2B startup with ARR growing exponentially every month. As we continue to expand our customer base, we're looking for a Director of Marketing to drive growth and maximize our acquisition efforts. This role will play a critical part in scaling our business and optimizing our demand generation strategies.
We're a remote team focused on building our growth engine across key markets, including San Francisco, CA.
Skills & experience we're looking for:
- Proven track record in leading demand generation or growth marketing for a B2B SaaS or software company.
- At least 3 years of experience in demand generation, with hands-on experience in performance marketing, content marketing, and funnel optimization.
- Data-driven mindset with expertise in using analytics tools (e.g., Google Analytics, HubSpot, Mixpanel) to inform strategy and decision-making.
- Experience working closely with sales and customer success teams to ensure alignment and optimize the lead-to-revenue journey.
- Familiarity with tools like HubSpot, Close CRM, and Instantly for managing campaigns and analyzing pipeline impact.
- Ability to develop, test, and refine strategies to continuously improve key demand generation metrics (CAC, LTV, lead quality, etc.).
Bonus if:
- You have scaled demand generation efforts from early-stage to growth-stage in a B2B SaaS environment.
- You are a self-starter who thrives in fast-paced, agile environments.
- You have experience in both inbound and outbound lead generation techniques.
- You’ve worked in a company with a founder-led sales approach.
- You have a strong understanding of SEO, PPC, content marketing, and email marketing strategies.
Important Note:
Instead of a cover letter, please share a case study or summary of a successful demand generation campaign you've led. This will help us understand your approach and the impact you can make.
Please do not reach out if you are a recruiter, thanks!
Soraban
