Director of Growth Marketing DTC Brands
25 Jun, 2022
About Moonshot Brands
We are Moonshot Brands, a Y-combinator-backed company (W21) with $160M in debt and equity funding from leading Silicon Valley VC firms, including Victory Park Capital, Liquid 2 Ventures (Joe Montana), and Garage Capital. Among our founding team of MIT Sloan and Wharton graduates, we have operated and sold five businesses and have come together as Moonshot Brands to acquire, operate, and grow profitable e-commerce brands.
From our experience, we want to build the acquisition process that we wish we could have had and to provide the post-acquisition resources to grow your business to the fullest potential. As entrepreneurs ourselves, we believe in empowering our founders, giving them a stake in Moonshot’s continued success, and collaborating with an all-star team to change the e-commerce landscape. We connect our portfolio to growth capital, data, and expertise in operations, marketing, supply chain management, and product development to provide owner-operators with infrastructure to grow and compete at scale. At the same time, we believe in our entrepreneurs and want to keep them engaged in the shared success of Moonshot Brands by offering meaningful equity tied to Moonshot’s mission. Moonshot is building a technology-centric ecosystem to provide our portfolio with cutting-edge tools and data-driven insights to succeed in global marketplaces. From inventory forecasting to performance marketing and automations, we are building the technology that allows brands to achieve peak performance and win in their markets.
If you’d like to be part of this Moonshot which will be a fun fast-paced rocketship that will drive the future of e-commerce brands and you think you add significant value to our mission we’d love to hear from you.
About the Director of Growth Marketing position
The Director of Growth Marketing will play a visible role in driving the strategy and execution of paid and organic growth campaigns across the full spectrum of Moonshot Brands' portfolio of e-commerce companies. The ideal candidate is extremely data-driven and has a proven track record of planning, buying, and optimizing ROI performance on multi-million-dollar budgets through multiple channels. Passionate about growth marketing. In the role, the ideal candidate also thrives in a fast-paced, entrepreneurial environment. Deep experience in DTC a huge bonus.
Director of Growth Marketing responsibilities are:
Develop, prioritize and implement Paid and Organic marketing strategies for multiple properties
Scale and grow various paid and organic channels including Google, Microsoft, Facebook, Instagram, Snapchat, TikTok, Google, DSP, CTV, Retargeting, word of mouth, and Search (SEM, SEO, ASO)
Manage and optimize a multimillion-dollar budget to hit CAC and ROI goals.
Building the reporting infrastructure to analyze qualitative and quantitative data into actionable insights (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, and more.
Researching and presenting new ideas: Growth is all about experimentation, so you will be expected to come up with new growth experiments, research your ideas, and present them in both verbal and written form.
Lead forecasting and tracking for all acquisition marketing channels
Manage creative testing schedule to drive improved campaign results
A/B test new and unique ideas based on a deep understanding of data to improve conversion rates, CTR, CPA, ROI, and other success metrics
Optimize every step of the user journey and onboarding funnel to improve performance
Self-starter, creative thinker, and problem-solver who is able to self-prioritize and multi-task
Deliver timely campaigns and reporting using outlined metrics. Track and analyze leanings and turn those into recommendations and actionable insights
Skills & Experience
Bachelor's degree in Business, Marketing, Statistics, Mathematics or related quantitative field
5+ years of growth marketing experience (customer acquisition, user acquisition, growth hacking), preferably in a high-growth DTC brand
Deep knowledge and understanding of performance marketing KPIs (CPA, ROAS, etc.)
Strong experience in building a growth hack program
Experience analyzing A/B and multivariate results for campaign performance
Strong analytical, organizational, communication, and interpersonal skills
Strong Excel and PowerPoint skills; SQL & data visualization tools experience a huge plus
Highly motivated self-starter with the ability to work efficiently with minimal supervision
Naturally curious about the customer and experienced in building brand-centric journeys that resonate with them
Enthusiastic, empathetic, and organized collaborator with cross-functional partners, especially creatives, brand marketers, product managers, and data analysts, and external marketing partners
A pragmatic do-er, you have the ability to be scrappy and creative with resources to maximize impact Moonshot Brands welcomes all and is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or other applicable legally protected characteristics.