Demand Generation Lead

About Airbyte

Airbyte is the open-source standard for EL(T). We enable data teams to replicate data from applications, APIs, and databases to data warehouses, lakes, and other destinations. We believe only an open-source approach can solve the problem of data integration, as it enables us to cover the long tail of integrations while enabling teams to adapt pre-built connectors to their needs.

 Within just 18 months, we've built 150+ connectors and we've had 15,000+ companies syncing data with us. We've raised $181M from some of the world's top investors (Benchmark, Accel, Altimeter, Coatue, Y Combinator, etc.) and believe in product-led growth, where we build something awesome and let our product bring the users, rather than an outbound sales engine with cold calls.

Airbyte is remote friendly, with most of the team still based in Silicon Valley. We’re fully transparent as a company. Our company handbook, culture & values, strategy and roadmapare open to all.

If you find this role exciting, we encourage you to apply even if you think you don’t meet all requirements.

Description

As demand generation lead, you will be responsible for developing and managing our demand generation initiatives for Airbyte’s switch from open source to cloud revenues. This is a unique opportunity to help build our demand generation function, while reporting directly to our co-founder & COO. You will be accountable for the strategy, development, and execution of demand generation programs (from paid acquisition, outbound, content syndication and more) to drive awareness and demand for Airbyte for our decision maker persona (data/engineering managers and execs). We are seeking someone who can work across high-level concepts and also be able to roll up their sleeves to take on the implementation (and do the 0 to 1 effort).

Responsibilities

• Grow our pipeline and drive key business metrics including leads, MQLs, and revenue through organic and paid efforts, both inbound and outbound.
• Execute highly targeted multi-touch, multi-channel campaigns that span from lead gen to sales opportunity.
• Design experiences that span across ads, personalized landing pages, direct mail, outbound email campaigns.
• Own the paid marketing strategy and budget. Your team will manage a significant marketing budget, and you’ll help us make the right investment decisions.
• Pair with product marketing to identify and explore new verticals, new personas, and new propositions. You will always be testing new playbooks.
• Collaborate actively with Sales team in nurturing prospects through customer buyer-journey
• Work closely with marketing ops to empower and measure your initiatives (using Hubspot and Metabase).
• Build and scale email nurture / re-engage programs in Hubspot to drive responses and push qualified leads further down the funnel for conversion.
• Manage a growth-oriented budget based that scales with performance
• Lead a culture of rapid experimentation across channels to reach our audience and continuously improve our bottom line
• Grow a team with a focus on growing the sales-assist pipeline with repeatable programs for higher touch users.

Requirements

• 5+ years of experience in demand generation and performance marketing
• Experience in addressing B2B and developer audiences for at least 3+ years
• Hands-on and ability to thrive in early-stage startups
• Fluent in CRMs, audience segmentation strategies, and aligning audiences to specific objectives.
• You know how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations.
• Familiar with product-led growth and how to drive self-serve opportunities alongside higher-touch (sales) opportunities
• Data-driven and know how to drive and measure impact with a team.
• Problem solver at heart and know how to move things forward with limited resourcing or roadblocks.
• Ability to create a strategic vision and communicate it in a way that motivates stakeholders and builds buy-in.
• Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.
• You share our values.

We provide

• Fully remote flexible work environment  - we don’t look at when you log in, log out or how much time you work. We look at your output and we trust you; it’s the only way remote can actually work. 
• Unlimited Paid Time Off  - we need you at your best at all times. Our expected minimum time off of 25 PTO days per year lets you schedule your work around your life.
• Co-working space  - most of our team enjoys the WFH life but if you prefer to work from a co-working space, we will cover the full monthly cost.
• Parental leave (for both parents) - we offer 16 weeks of paid parental leave for all new parents so you have time to adjust to the new life (and work) schedule introduced by your new bundle of joy.
• Sponsored Travel  - we are a fully distributed, 100% remote-first team, however, we recognize the value of in-person time. We sponsor annual company-wide retreats, team offsites, and Travel With Purpose in between to allow you to collaborate with your team in person on a regular basis.
• Open book policy  - we will pay for books you purchase for your professional and career development. 
• Continuous learning/training policy  - we sponsor you for the conferences and training programs you feel would add to your development in the company. 
• Competitive benefits package for US-based employees , including:
• Blue Shield or Kaiser Medical Insurance 
• Airbyte covers 100% for both employees and dependents
• Dental (including child & adult ortho) & Vision Insurance
• Airbyte covers 100% for both employees and dependents
• Life and AD&D Insurance
• Airbyte covers 100% for employees
• Short-term Disability Insurance 
• Airbyte covers 100% for employees 
• Long-term Disability Insurance
• Airbyte covers 100% for employees
• Healthcare insurance stipend  for those outside the US whose countries do not provide it for free.
• Mental Health Support  for all team members provided via Spill.
• 401k  for US-based employees.
• FSA (flexible spending account)
• Work Visas  We currently sponsor H1B Transfers, TN Visas, and Green Cards. All other Visa requests will be discussed on a case by case basis to determine if we can sponsor.

Salary for this job- $153,000-$215,000 +  a generous equity package, and benefits listed above for US Market. For countries outside of the US we offer benefits and localized salaries based on your region or area.

Airbyte is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Airbyte is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.

#LI-Remote- Mountain Time Zone Availability 

You know how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations.

Familiar with product-led growth and how to drive self-serve opportunities alongside higher-touch (sales) opportunities

Data-driven and know how to drive and measure impact with a team.

Problem solver at heart and know how to move things forward with limited resourcing or roadblocks.

Ability to create a strategic vision and communicate it in a way that motivates stakeholders and builds buy-in.

Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.

Hands-on and ability to thrive in early-stage startups

You share our values