Job description & requirements
We are looking for a Data Analyst that will help to conduct research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations on the profitability of those campaigns. At this capacity, the role also optimizes targeting and segmentation as well as the allocation of budgets across multiple marketing channels.
Responsibilities:
• Assist in building the analytical component to conduct deep-dive analysis of all data deriving to recommend decision making in Marketing and Growth & Product departments
• Execute analytical projects and understand of analytical methods
• Work with Marketing & Product team on all campaign planning and analyses
• Find solutions to complex business problems through data analysis and statistical module
• Discover interesting findings
• Building dashboard, report, and monthly report for stakeholders
• Defining metrics & conduct experiments to evaluate the impact of new and existing product features
• Defining success of new the product with product team and build a dashboard to track the progress
Requirements
• A Bachelor's degree, preferably in Computer Science, Statistics, Mathematics, Economics or Engineering
• Min 1 year of relevant work experience in management/strategic consulting, banking, FinTech, online payments/e-wallets, eCommerce, and/or start-ups.
• Strong foundation in data query/manipulation using SQL and data visualization using tools like Tableau.
• Quantitative discipline with strong business sense and ability to articulate complex analysis results to a wide range of audiences, and translate these to actionable business insights. Primarily driven by quantitative outcome for all decision-making.
• Ability to pinpoint the problem and find a solution from the data
• Possess structured critical thinking, detail-oriented. Experience in analyzing & quantifying complex strategic issues tied to long-term business growth.
• Effective communicator to both technical and business audiences
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