Content Marketing Manager (India)

About Prodigal -  

We are a fast-growing Bay Area-based startup backed by leading investors like Menlo Ventures, Accel and Y-Combinator. In the past year, we grew revenue nearly 10x and continue to build rapidly.Our core product offering helps automate lending operations for financial services firms across the lending value chain. The Prodigal team has deep talent today and we believe there is an opportunity to build an iconic vertical software business that will fundamentally impact how the multi-trillion-dollar debt industry is managed. Debt has such a massive impact on consumers and prior to Prodigal, the industry was saddled with painful, low value manual workflows, and poor customer experience. Our mission is to humanize the debt repayment and servicing process through automation and data. Each week, we analyze millions of borrower interactions using state-of-the-art natural language processing and speech analytics capabilities to provide dozens of our customers with insights that are actionable and relevant.We are a young, fast-moving company looking for exceptional employees.

Position Overview

• We’re looking for an experienced content marketer to lead and develop compelling content that appeals to our target audience - financial services firms across the lending value chain including banks, debt buyers and collection agencies.  You’ll play an instrumental role of shaping our content strategy and executing the plan. You’ll be an essential part of a tight-knit integrated marketing team. You must love researching, writing, editing and amplifying stories. The right person will write clear, concise original B2B copy as well as develop top quality long-form marketing content. You’ll also have a data-driven mindset to help connect the content strategy to business results. You’ll plan a key role in elevating our content marketing program. This role reports to our Head of Marketing. 

What will you be doing?

• Own and lead our content marketing strategy; building, executing and refining it
• Develop a master content plan; own the editorial calendar; create it, manage it, and make sure it supports our company and marketing objectives
• Generate ideas, write, and edit high quality thought-provoking B2B content (short-form, mid-length and long-form) and work with cross-functional teams to amplify the value of our solutions and offerings
• Ensure all content is original, well-researched, fact-checked, and has strategic alignment
• Deliver a consistent brand experience and tone across all content, always applying best practices
• Leverage SEO best practices to ensure our content can be easily found by our target audience
• Manage our Content Repository to ensure it is up-to-date Report out content performance so we know what’s working, what’s not working, and what we need to change

Who are you?

• 4+ years of experience in marketing, and have written B2B content (fintech industry experience a plus)
• Able to coordinate across many teams and perform in a fast-moving start-up environment
• Self-starter who embraces autonomy but thrives in a team   Master storyteller with the ability to explain and translate complex concepts into simple and intuitive communications
• Take pride in ownership of your work and it shows
• A high sense of urgency and organization while managing multiple projects 
• Use data to measure results and inform decision-making

What you’ll love

• High-growth start-up, fast-paced making a difference
• Build and own content marketing and make it amazing
• Work from home
• Your choice of Mac or PCComprehensive medical, dental and vision plans
• Unlimited paid time off
• Company paid holidays
• 401k plan (new!)

Job Location

• Remote work from home

Prodigal is an equal opportunity employer committed to diversity in the workplace and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, religion, national origin, ethnicity, citizenship, sexual orientation, gender identity, age, marital status, disability, genetic information, military status, protected veteran status or any other factor protected by applicable federal, state or local laws.

From day 1, Prodigal has been defined by talented, humble, and hungry leaders and we want this mindset and culture to continue to blossom from top to bottom in our company. If you have an entrepreneurial spirit and want to work in a fast-paced, intellectually-stimulating environment where you will be pushed to grow, then please reach out because we are looking to build a transformational company that reinvents one of the biggest industries in the U.S.Learn more about us at prodigaltech.com and follow us on LinkedIn @Prodigal.