Content Marketing Manager

mParticle is the leading independent customer data platform. We are focused on the infrastructure layer of a Company’s growth stack. Developers, engineers, product managers, and marketers choose mParticle to simplify the flow of customer data between systems and applications, breaking down data silos and improving customer experiences. We work with big players and small ones, fueling the customer success of brands like Starbucks, NBC Universal, Spotify, and Airbnb. We’re growing fast and offer smart, talented individuals an opportunity to be high-impact players as we scale and achieve our vision for being the world leader in this space. We care deeply about culture and our people, creating a place where you can do your best work and love doing it!

Recognized as one of Crain’s 100 Best Places to Work in New York City and one of Wealthfront Career Launching companies of 2021!

We're looking for a creative, organized, and driven Content Marketing Manager to join our content team and craft content that sparks curiosity, educates the market, and engages prospects and customers throughout the buyer’s journey.

In this position, you will be a key member of the marketing team, helping to shape the next chapter of this high-growth company by creating impactful content. You will work in close partnership with key stakeholders across Product Marketing, Sales, Customer Success, and Developer Relations to oversee the curation, creation, and management of mParticle’s messaging. As an ideal candidate, you must be skilled in the ideation and creation of innovative, engaging content.

What you’ll be doing:

• Articulate our unique brand narrative and point of view by supporting campaign creation, website content, and revenue KPIs
• Ensure a uniform and inspiring experience across all channels
• Ideate, develop, and curate compelling content that can live as articles, video, social, and email campaigns with the goal of supporting business growth objectives
• Strategize, plan, and manage the monthly and quarterly content calendars across digital and social channels. Align and collaborate with website, campaign, brand, and product marketing
• Work cross-functionally to manage the end-to-end process of bringing all content to life
• Manage and develop copy for marketing initiatives and campaigns
• Consistently use analytics to validate creative ideas, make strategic decisions and iterate on content assets

What we’re looking for:

• 5+ years content marketing experience, preferably writing for an audience of data professionals, growth hackers, or product managers
• Expertise with using SEO best practices to write creative copy that includes effective keyword placement
• Experience completing long-form writing projects such as research reports
• Ability to use a combination of data, research, and intuition to determine the type of content that will resonate with the market
• Clear and effective written and verbal communication, strong interpersonal skills
• Ability to prioritize and work on multiple projects in a deadline-driven environment; able to deal with ambiguity in a fast-paced business
• Experience working in a fast-paced, high-growth startup environment
• KPIs Owned:
• Website - unique page visits, growth, new visitors, SEO rankings
• Growth - subscribers, followers, opt-in prospects

What’s in it for you:

• 100% company-paid health care (medical, dental, vision) for employees enrolled in our baseline plan with affordable cost-sharing options for your dependents. We make certain you’re protected, have the options you need for care, and that it’s affordable for all.
• If you’re enrolled in our high deductible plan, we fully cover your deductible through annual Health Savings Account contributions which are yours to keep. This is for both individuals and for those with dependents.
• A truly flexible work environment with unlimited vacation, 11 paid company holidays, and quarterly mental health reboot days. This also includes a hybrid work model that provides you the opportunity to design your work in ways that support you and your family.
• Free mental health coverage through our partnership with BetterHelp which provides you and your dependents with unlimited counseling sessions - all at no cost to you.
• An ownership culture where everyone receives stock options and can fully participate in mParticle’s success.
• Parental leave for maternity (12 paid weeks) and parental leave for the supporting parent (6 paid weeks) and real encouragement to take that time to bond as a family.
• Generous wellness programs, learning and development opportunities, pet insurance for our furry family members, and so much more!
• Here at mParticle we embrace the differences that make us unique. We are dedicated to building an inclusive environment that fosters respect and celebrates an array of backgrounds and perspectives.