About the company
At Storylane, we are on a mission to enable companies turn their product into Growth Engine
We do that by enabling marketing, sales and support teams to create and share interactive product demos in 10 min. Prospective buyers can self-experience the demos without talking to sales. Our no-code platform allows teams (without any engineering help) to capture, personalize, add guides and publish a demo. These Demos can be embedded on websites, email campaigns, or sales follow-ups
About the role
As we enter the growth phase, we seek ace marketers to act as evangelists for Storylane in the larger SaaS community. A content marketing executive is a dynamic role where you will get to work with each content marketing channel at Storylane, including SEO, LinkedIn, Twitter, newsletters, and podcasts.
Responsibilities of the Content Marketing Executive
- Optimize the Storylane blog to drive near triple-digit organic traffic growth.
- Partner with our stellar SEO and content production agencies to identify and prioritize content opportunities, including net new content, refreshes, technical optimizations, and pruning.
- Ensure all new content meets our quality standards (you will be taught how to proofread and edit articles to meet our standards and will own this completely).
- Optimize Storylane’s social media presence to drive content consumption and grow our audiences exponentially.
- Own content calendar for LinkedIn and Twitter for the official Storylane handles. You will get ample support to be successful in this regard.
- Measure and report on social media engagement.
- Assist with social media copywriting as needed.
Content Marketing Executive Requirements
- A focus on content marketing for a B2B Technology business is preferred - this could be in a pure content role or a broader marketing role with some content marketing.
- Excellent writing skills and the ability to communicate at all levels.
- Track record in producing a wide variety of content.
- A taste for the art and science of marketing.
Storylane
