The role
The Community Management Lead (Manager) is responsible in driving the strategy for Lazada Community and all emerging customer interaction channels, ensuring this is aligned with the company objectives, while keeping the channels efficient and updated on latest trends that are useful for the business.
Reporting
Reports to the Chief Customer Care Officer
Key tasks and responsibilities
-Drives the overall strategy for Lazada Community and emerging channels
-Liaises with relevant departments to ensure the strategy is aligned and there are no overlaps
-Develops and rolls-out engagement activities to grow the membership of the channels
-Implements agent/member recognition, rewards, and improvement plans to drive performance
-Creates ambassador programs to boost member participation and loyalty
-Benchmark on best practices in Community Management for continuous performance improvement
-Prepares reports and insights that are beneficial for the business
-Job Requirements
-Qualifications & Skills
-Bachelor’s degree in any field
-Experience in Community Management/Social Media/Customer Service
-Experience launching community initiatives
-Knowledge of relevant community metrics
-Excellent verbal communication and writing skills
-Proficiency in Microsoft Office applications
-Excellent time management, performance management, and leadership skills