A rare opportunity to be the Chief Marketing Officer of MDalgorithms, a fast-growing skincare & haircare technology startup ✨
About the company & mission
Today 90% of people can't afford to visit a Dermatologist. Our apps automatically analyze the skin or hair using our AI technology and then deliver a customized treatment kit to the customers' doorstep.
We have 2 brands:
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MDacne - the #1 dermatology app in the US & UK App Store. Millions have downloaded MDacne to analyze their acne and get a customized treatment kit.
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MDhair - the first-ever fully customized hair regrowth treatment kit. Using MDhair, people with hair loss can analyze a picture of their scalp and get a personalized hair regrowth treatment.
MDalgorithms has achieved phenomenal growth, and we continuously seek exceptionally talented individuals who can support our innovation and creativity. We currently operate in a fully remote environment; because of this, collaboration and flexibility are at the core of the success of MDalgorithms.
About the role
As part of the job, you will be responsible for:
- Full responsibility for the company's marketing efforts, reporting to the CEO.
- Management of the marketing team, including hiring new members.
- Scaling our marketing efforts through multiple marketing channels, including content, campaigns, social media, influencers, partnerships, SEO, email, and performance channels. Track and report spend and performance by channel.
- Managing our creative team to create new innovative videos & images for our ads & social media channels and website.
- Understanding the funnel from consideration to trial to subscription. Launch new A/B tests, and work with our growth marketer to increase our conversion rate and reduce our CAC.
- Analyze data and collaborate cross-functionally to develop a deep understanding of our customer needs and build a positioning for the brand that builds trust and confidence.
Requirements:
- 7+ years of experience in consumer marketing.
- Successful track record in scaling a consumer subscription or D2C brand. Proven success in creating compelling, customer-focused programs.
- Strong background in customer acquisition, re-engagement, and retention strategies.
- Experience creating a brand identity and brand voice in collaboration with an external agency or internal creative director, driven by consumer insights research and testing.
- Strong organizational and leadership skills and the ability to multi-task in a fast-paced and dynamic environment.
- Excellent communication skills, both written and verbal. Strong analytical skills.
- Self-motivated, results-oriented, and strategic thinker.
- Proven ability to build teams and develop others.
- Experience in a startup or high-growth consumer-facing company preferred.
- Personal passion for health and wellness topics preferred.
Our team combines the highest levels of expertise in dermatology, AI, and digital marketing. Come and join us on the mission to build the future of Dermatology!