Laylo powers drops for some of the world’s biggest creators and brands. Drops have become the predominant marketing strategy for merch, tickets and content and we're building the leading CRM to power them. The platform combines landing pages, messaging, link tracking, and more to empower musicians, artists, celebrities, creators and brands with the tools to drive more sales and streams around their most important moments.
We’re building a next-generation marketing platform complete with drop campaigns, cross-platform messaging, landing pages, and link tracking –giving creators the power to own and activate their fanbase.
Role Overview:
We’re looking for a Chaos Marketer—a creative who dreams up and executes unique and disruptive marketing ideas every week. You’ll take Laylo’s brand awareness and growth to the next level by executing high-impact strategies without relying on paid ad acquisition. We’ll give you a monthly budget and your mission is to surprise, delight, and captivate our current and potential users.
Key Responsibilities:
• Ideation: Generate fresh, out-of-the-box marketing concepts weekly to amplify Laylo’s brand visibility.
• Execution: Lead end-to-end implementation of your creative ideas within the allocated monthly budget.
• Experimentation: Test unconventional strategies to attract attention, drive engagement, and spark organic growth.
• Collaboration: Partner with design, content, and social teams to bring your ideas to life.
• Metrics & Learnings: Track and measure the impact of your initiatives, iterating based on outcomes to continuously improve.
• Trendspotting: Stay ahead of emerging marketing trends and cultural moments to leverage timely opportunities.
What Success Looks Like:
• Consistent delivery of creative campaigns that generate buzz and engagement.
• Growth in brand awareness, social mentions, and organic reach.
• Innovative use of resources to deliver maximum impact within budget constraints.
What You Bring:
• Proven track record of driving attention-grabbing marketing initiatives, campaigns, or stunts.
• Boundless creativity paired with a scrappy, resourceful mindset.
• A knack for storytelling and the ability to transform wild ideas into actionable plans.
• Data-driven approach to measure success and inform future experiments.
• Comfort with ambiguity and a love for testing uncharted waters.
• A collaborative spirit and strong communication skills.
How To Apply:
Send us your first out-of-the-box idea for your first campaign in this role. Bonus points for mentioning other companies and campaigns you think are relevant.
About Us:
Our founders met while building competing consumer startups. We launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points artists and events face is actually driving their audience from socials into their own CRM.
In 2020, we joined Y Combinator’s summer batch and began building a product that quickly gained strong early traction. We raised from top-tier investors like Eldridge and Sony and have since grown into a team of 17 exceptional individuals spanning product, sales, and operations.
Today, we power drops to millions of fans for some of the biggest names in music, live events, and sports. We’re on a mission to build the next generation of entertainment marketing, helping creators connect with fans like never before.
We have a strong written documentation culture, leveraging Notion to share ideas and record processes and learnings. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and weekly hour long all hands.
Laylo
