We are seeking a channel marketing manager to build our channel marketing strategy with accountants. You'll play an important role in composing an agenda for the revenue generation of current products. You enjoy working in a team but can also work autonomously.
Responsibilities:
- Build and execute channel marketing strategy for CPA, bookkeepers, and accounting firms
- Increase accountants' engagement through collateral activities (webinars, events, other collaborations)
- Manage event preparation and execution (exhibitions, webinars, etc.)
- Manage the CPA partner program (education-badges-content sharing)
- Define and host events for the accounting community (online/offline)
- Participate in the product value prop building for accountants & bookkeepers
- Generate content ideas for copywriters writing for accountants & bookkeepers
- Collaborate with the inbound sales team to create a proper flow for leads processing (journey)
- Research new features that accountants & bookkeepers want
Qualifications:
- 3+ years of experience in channel marketing
- Solid understanding of channel marketing programs
- Experience with demand generation strategies and tactics
- Experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful
- Experience designing and running campaigns and programs that directly contribute to pipeline and revenue growth
- Problem-solving skills and ability to make data-driven decisions
- Detail-oriented and strong cross-functional program management skills
- Experience working with channel enablement teams
- Passion for technology and infrastructure
Synder
